UTV Ignition Entertainment's El Shaddai: Ascension of the Metatron honoured at Tokyo Games Show
Company: Ignition Ent.
London, UK—September 21st, 2010— El Shaddai: Ascension of the Metatron, the awe-inspiringly beautiful title from UTV Ignition Entertainment was on display at Tokyo Games Show this year. Just as the gaming press were swept away by its diverse gameplay and truly individual art style, the public also saw the full potential of the title, awarding it the “Future Game of the Show 2010” award; a near unheard of commendation for a brand new franchise.

Developed by a hugely-talented, Tokyo-based team, members of which have worked on titles such as Devil May Cry, Okami and Viewtiful Joe, El Shaddai: Ascension of the Metatron draws players into a rich storyline inspired by events in the Old Testament’s apocryphal ‘Book of Enoch. Combining silky smooth combat and both 2D and 3D gaming, El Shaddai: Ascension of the Metatron is as playable as it is jaw-dropping to look at. The team’s legendary development pedigree has resulted in a game that is like no other, and must be seen in motion to be fully appreciated.

Accepting the award on behalf of the UTVIgnition Japan studio, Director Sawaki Takeyasu was clearly in high spirits: “This was very unexpected, but it is a great honour and I am delighted to accept such an award. We started this project 4 years ago with a strong will, in hopes to create a flagship title for all the gamers in the world. I was extremely fortunate to have such a great team to work with.”

El Shaddai: Ascension of the Metatron is currently in development for the Xbox360 and Playstation 3.

ABOUT UTV IGNITION ENTERTAINMENT LTD:
UTV Ignition Entertainment Limited is a UTV Media Communication company. Founded in 2002 and headquartered in the U.K. with offices in Los Angeles, Florida and Tokyo. In 2007 it received major investment from UTV Software, a diversified conglomerate based in Mumbai India and listed on the Mumbai and London stock exchanges. UTV has Walt Disney as its major shareholder, which currently owns 60% of its common stock. For more information on Ignition and its products, visit http://www.ignition-ent.com

ABOUT UTV SOFTWARE COMMUNICATIONS LTD:
UTV Software Communications Ltd. is India’s foremost Media & Entertainment Company with leadership position in four Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange with the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc. holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com

, “PlayStation”, “PSP” and are trademarks or registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox, Xbox 360, Xbox Live, the Xbox logos, and the Xbox Live logo are trademarks of the Microsoft group of companies and are used under license from Microsoft.
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