Berlin (19th November 2012) – The Ong Bak franchise started its path to international renown in 2003 with the release of its first movie, Ong Bak, which became an instant international hit and catapulted Tony Jaa, the movie’s protagonist, to martial arts stardom. Since then another two movies have been released with a new feature film currently being developed. Now for the first time the immensely popular world of Ong Bak finds its way to the PC, consoles and smartphones with “Ong Bak Tri”, which is being developed by Immanitas Entertainment’s partner Studio HIVE in Thailand.
Ong Bak Tri features three core elements of gameplay: intense fighting action, impressive free running sequences and highly cinematic quick-time action events. The game itself is presented as a 2.5D side-scroller, with gorgeous graphics running on the Unity Game Engine. One of the most important goals for Ong Bak Tri was to deliver an authentic Ong Bak experience. Tony Jaa has lent his likeness to the game character and the development itself was closely accompanied by the great minds behind the movies, in particular the movie director, Thossaporn Poonnart, and the original creator and master choreographer, Panna Rittikrai.
The game is entering the final stages of development and Immanitas Entertainment is currently working closely with Studio HIVE to prepare the game for its international release this winter. “We are really excited to be working with such an internationally renowned brand”, comments Christian Sauerteig, CEO of Immanitas Entertainment, “we are confident that we will be able to deliver a game that will appeal to both gamers who love great action games as well as fans of the franchise”. Kan Supabanpot, General Manager at Studio HIVE adds: “We are very happy to collaborate with such an experienced company like Immanitas Entertainment. It’s a great honour for our team to work on the first very first Ong-Bak multiplatform game.”
About Immanitas Entertainment GmbH:
Immanitas Entertainment GmbH is a globally operating publisher of digital entertainment in the highest quality headquartered in Berlin with a branch office in Bangkok. No matter if mobile games, online or social games or computer- and videogames – Immanitas Entertainment is an expert in all fields of the game. The company brings together a highly motivated team of people with many years of experience in the industry that is passionate for gaming. The business focuses on marketing and direct end customer sales of multiplayer and social games for internet and all mobile platforms as well as on the distribution of entertaining products for next gen consoles and PC.
Ong Bak: The Muay Thai Warrior is an internationally acclaimed action movie. After its release in 2003, it became a household name for martial arts and action movies fans around the world from its intense action sequence. The success of the movie turned Ong-Bak’s star Tony Jaa to become a martial art icon and next generation action movie star.
About Studio HIVE Co., Ltd.:
Studio HIVE started its business as a concept art, illustration and comic production studio in 2009. It has since then, focuses on providing amazing visual for comics, videogame and other kind of entertainment medium. After completing high profile projects for international clients, Studio HIVE acquired its own videogame production team and now houses more than 20 talented individuals who strive to create great videogames that gamers can enjoy.