Mill Valley, CA, November 5, 2007 – Iron Realms Entertainment has spun off the division working on its 3d MMO Earth Eternal into a separate company and brand – Sparkplay Media.
Matt Mihaly, CEO of both Sparkplay and Iron Realms, said, “We’re creating a separate company because the aims of Sparkplay are a bit different from Iron Realms. With IRE we’ve tried to create the most expansive, deep text-based MMORPG experiences around, and IRE will continue to do that with new text MMOs and with the near-daily game updates that our fans have become accustomed to.â€
“Sparkplay, on the other hand, is creating games (3d and otherwise) for an audience that is looking for experiences that don’t necessarily require the same level of commitment to get into.â€
Sparkplay plans a 2008 release of its first game – Earth Eternal – and a 2009 release of two following games.
About Sparkplay Media
Sparkplay Media is a young, dynamic company developing a new kind of online entertainment experience, founded by the principals of Iron Realms Entertainment.
For additional information about Sparkplay Media, please visit the website at http://www.sparkplaymedia.com.
About Iron Realms Entertainment
Iron Realms Entertainment is a premiere independent developer of MUDs and MMORPGs. Founded in 1996, it pioneered the virtual asset sales business model in 1997 with its first commercial MUD – Achaea, Dreams of Divine Lands – and has released three additional text MUDs since: Aetolia, the Midnight Age, Imperian: The Sundered Heavens, Lusternia, Age of Ascension. Iron Realms is currently developing Midkemia Online, a text MUD based on the works of NY Times best-selling author Raymond E. Feist.