Koei Premieres Its First Video Game for Playstation(R)3
Company: Koei
Burlingame, CA and Los Angeles, CA - May 16, 2005 - KOEI, recognized worldwide as a leading brand of strategy and action games, for the first time revealed dramatic footage of it's inaugural PlayStation(r) 3 title, NI-OH(tm) at Sony Computer Entertainment's exclusive E3 Press Briefing. The clip, which depicts a blonde-haired samurai with blue eyes, is also being screened at the KOEI booth (West Hall #2508) during the Electronic Entertainment Expo (E3) held this week in the Los Angeles Convention Center.

NI-OH is being developed by KOEI Co., Ltd., in Japan under the direction of Executive Producer Kou Shibusawa, one of video game industry's most distinguished talents. Kou Shibusawa's credits include renowned series such as Romance of the Three Kingdoms(r), Kessen(r), and Nobunaga's Ambition(tm). NI-OH is an action game and is rated "RP" (Rating Pending) by the ESRB.

About KOEI Corporation
KOEI Corporation, the North American subsidiary of KOEI Co., Ltd. of Japan, established operations in 1988. Based in the San Francisco Bay Area, the company is now in its seventeenth year and is recognized as a leading content provider in the highly competitive video game industry.

KOEI is respected worldwide as the premier brand for Strategy and Simulation games, and is the innovator of the Tactical Action genre. The company's Dynasty Warriors(r) series has generated more than 7 million units in sales worldwide, since its first release for the PlayStation game console in 1997.

KOEI develops, publishes, and distributes interactive software worldwide for video game systems and personal computers. For fiscal 2004, KOEI posted worldwide revenues of $270 million. KOEI maintains operations in Japan, the United States, the United Kingdom, France, Canada, China, Korea, Taiwan and Singapore. The company constantly seeks the fine balance between entertainment, technology, art and education. More information about KOEI's products can be found on the Internet at www.koei.com, www.koei.co.uk, and www.koei.co.jp.

This title has not yet received concept approval from Sony Computer Entertainment America. Ni-oh, Romance of the Three Kingdoms, Kessen,
Nobunaga's Ambition, Dynasty Warriors, and the KOEI logo are trademarks or registered trademarks of KOEI Co., Ltd. (c)2005 KOEI Co., Ltd. All rights reserved. All other titles are trademarks of their respective owners. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. The ratings icon is a trademark of the Entertainment Software Association.
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Game: NI-OH (Playstation 3)