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Konami and Nestle Waters North America Announce the 'Green With Envy' National Promotion for Dewy’s Adventure™ Video Game for the Wii™ Home Video Game System
Company: Konami
Date: 18 Sep 2007
El Segundo, CA – September 17, 2007 – Konami Digital Entertainment, Inc. and Nestle Waters North America Inc. will provide a positive “Green†and health message to children this fall with a promotional partnership surrounding the highly anticipated release of Dewy’s Adventure™ for the Wii™ home video game system and the popular Nestle Waters’ beverage option for kids, Aquapod™ Natural Spring Water. Through the partnership, Aquapod™ will administer a national contest and sweepstakes offering consumers a chance to win an exciting rain forest/eco-adventure to exotic Costa Rica along with other fabulous prizes, including copies of Dewy’s Adventure™. The sweepstakes will run from September 12th through November 30th.
The program is supported by a multi-million dollar marketing and promotional campaign which includes national print, television, radio advertising, Internet media, coupon offers, in-store point-of-sale messaging, and more. Television spots announcing the sweepstakes will air nationally on major television stations, and will feature gameplay footage of Dewy’s Adventure™ and the Aquapod™ logo. Radio spots will also support the Program, running on stations nationwide, from October 1st to November 17th. An FSI will run during the first week of the sweepstakes period, reaching 25 million households nationwide with coupon offers as well as the launch of www.aquapodmoms.com website that will provide moms information about the importance of kid’s hydration.
A number of half-liter 24 pack cases of Poland Spring®, Deer Park®, Zephyrhills®, Ozarka® and Ice Mountain® brand Natural Spring Waters, and Arrowhead® brand Mountain Spring Water will contain on-pack stickering that will feature Dewy’s Adventure™ artwork along with the Konami logo and information about the Program.
About Dewy’s Adventure™
The evil Don Hedron has descended upon the peaceful forest with Black Water and it’s up to Dewy, a small droplet of water, to eliminate the terrible scourge and save the towering Elder Tree. Take control of Dewy using the Wii Remote™, rolling him around the environment and using special elemental powers with unique gesture-based controls to take on the dastardly forces of Don Hedron. Control heat and cold to transform Dewy into ice and steam to solve puzzles and restore a beautiful world of peace.
Players can also take control of the elements by using motion-specific gestures with the Wii Remote™, such as shaking it to cause an earthquake, waving it to create gusts of wind, or summoning bolts of lightning while in mist form. Combined with Dewy’s three different forms (water, mist and ice) and landscape tilting abilities, these skills provide players with extensive control over the environment and a great degree of freedom in approaching each of the game’s multiple stages.
About Aquapodâ„¢ Bottled Water
Aquapodâ„¢ Natural Spring Water is changing the shape of what kids drink. With child obesity and diabetes on the rise, choosing healthier options becomes more important, especially for our kids. The fun shape of Aquapodâ„¢ encourages children to drink more water in place of sugary beverages.
Dewy’s Adventure™ will launch for the Wii™ on September 18, 2007. For more information, please visit www.konami.com .
About Konami
Konami is a leading developer, publisher and manufacturer of electronic entertainment properties. Konami’s titles include the popular franchises Metal Gear Solid®, Silent Hill®, Dance Dance Revolution® and Castlevania®, among other top sellers. The latest information about Konami can be found on the Web at www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment GmbH in Frankfurt, Germany. Konami Corporation is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami can be found at www.konami.com .
About Nestle Waters North America
Aquapod’s child friendly bottle is one of Nestle Waters North America’s newest packaging innovations. Founded in 1976, Nestle Waters North America is noted for having six of the top ten bottled water regional brands sold in the U.S. These include such well-liked, market-leading brands as Poland Spring®, Arrowhead®, Ozarka®, Deer Park®, Zephyrhills®, and Ice Mountain®. One of its newest brands is Nestle® Pure Life® Purified Drinking Water, available for national distribution. Popular imports such as Perrier® and S. Pellegrino® Sparkling Natural Mineral Water round out the company’s portfolio of brands. Nestle Waters North America, Inc., with 9,000 employees, is based in Greenwich, Connecticut and is related to Paris-based Nestle Waters, whose parent company is Nestle S.A. of Vevey, Switzerland. Please visit www.nestlewatersnorthamerica.com for more information.
“Dewy’s Adventure†is a trademark of Konami Digital Entertainment, Inc. KONAMI is a registered trademark of KONAMI CORPORATION.
Wii and the Wii logo are trademarks of Nintendo. © 2006 Nintendo.
© 2007 Nestlé Waters North America Inc. nwna7280
The program is supported by a multi-million dollar marketing and promotional campaign which includes national print, television, radio advertising, Internet media, coupon offers, in-store point-of-sale messaging, and more. Television spots announcing the sweepstakes will air nationally on major television stations, and will feature gameplay footage of Dewy’s Adventure™ and the Aquapod™ logo. Radio spots will also support the Program, running on stations nationwide, from October 1st to November 17th. An FSI will run during the first week of the sweepstakes period, reaching 25 million households nationwide with coupon offers as well as the launch of www.aquapodmoms.com website that will provide moms information about the importance of kid’s hydration.
A number of half-liter 24 pack cases of Poland Spring®, Deer Park®, Zephyrhills®, Ozarka® and Ice Mountain® brand Natural Spring Waters, and Arrowhead® brand Mountain Spring Water will contain on-pack stickering that will feature Dewy’s Adventure™ artwork along with the Konami logo and information about the Program.
About Dewy’s Adventure™
The evil Don Hedron has descended upon the peaceful forest with Black Water and it’s up to Dewy, a small droplet of water, to eliminate the terrible scourge and save the towering Elder Tree. Take control of Dewy using the Wii Remote™, rolling him around the environment and using special elemental powers with unique gesture-based controls to take on the dastardly forces of Don Hedron. Control heat and cold to transform Dewy into ice and steam to solve puzzles and restore a beautiful world of peace.
Players can also take control of the elements by using motion-specific gestures with the Wii Remote™, such as shaking it to cause an earthquake, waving it to create gusts of wind, or summoning bolts of lightning while in mist form. Combined with Dewy’s three different forms (water, mist and ice) and landscape tilting abilities, these skills provide players with extensive control over the environment and a great degree of freedom in approaching each of the game’s multiple stages.
About Aquapodâ„¢ Bottled Water
Aquapodâ„¢ Natural Spring Water is changing the shape of what kids drink. With child obesity and diabetes on the rise, choosing healthier options becomes more important, especially for our kids. The fun shape of Aquapodâ„¢ encourages children to drink more water in place of sugary beverages.
Dewy’s Adventure™ will launch for the Wii™ on September 18, 2007. For more information, please visit www.konami.com .
About Konami
Konami is a leading developer, publisher and manufacturer of electronic entertainment properties. Konami’s titles include the popular franchises Metal Gear Solid®, Silent Hill®, Dance Dance Revolution® and Castlevania®, among other top sellers. The latest information about Konami can be found on the Web at www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment GmbH in Frankfurt, Germany. Konami Corporation is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami can be found at www.konami.com .
About Nestle Waters North America
Aquapod’s child friendly bottle is one of Nestle Waters North America’s newest packaging innovations. Founded in 1976, Nestle Waters North America is noted for having six of the top ten bottled water regional brands sold in the U.S. These include such well-liked, market-leading brands as Poland Spring®, Arrowhead®, Ozarka®, Deer Park®, Zephyrhills®, and Ice Mountain®. One of its newest brands is Nestle® Pure Life® Purified Drinking Water, available for national distribution. Popular imports such as Perrier® and S. Pellegrino® Sparkling Natural Mineral Water round out the company’s portfolio of brands. Nestle Waters North America, Inc., with 9,000 employees, is based in Greenwich, Connecticut and is related to Paris-based Nestle Waters, whose parent company is Nestle S.A. of Vevey, Switzerland. Please visit www.nestlewatersnorthamerica.com for more information.
“Dewy’s Adventure†is a trademark of Konami Digital Entertainment, Inc. KONAMI is a registered trademark of KONAMI CORPORATION.
Wii and the Wii logo are trademarks of Nintendo. © 2006 Nintendo.
© 2007 Nestlé Waters North America Inc. nwna7280
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Game: Dewy’s Adventure (Wii)
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Game: Dewy’s Adventure (Wii)
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