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New Street Media Scores Setanta for PES 2009
Company: Konami
Date: 28 Sep 2008
London, 26 September 2008: Leading in-game advertising specialist, New Street Media has signed up Setanta, the premium sports broadcaster, for an integrated partnership with video gaming giant, Konami’s PES 2009.
Konami’s Pro Evolution Soccer franchise, PES 2009 is widely regarded as the best football game on PC and console and will be released on 17 October 2008. Setanta will be featured throughout the game by way of static perimeter board advertising. The partnership also extends to PES events throughout the year where Setanta will be present, as well as competitions and co-marketing on PES websites, PESfan.com and PESRankingscom.
Jon Murphy, PES Team Leader for Konami Digital Entertainment GmbH, commented, “We are delighted to be working with such a prominent brand in the football world and hope this will be the start of a longer partnership”
“This is a truly symbiotic relationship, where the partnership delivers extra value to both parties’ audiences. Successful in-game advertising campaigns need to consider the gamer and add value to the gameplay experience and give something back to the gamer!” said New Street Media’s Managing Director, Maryam Bazargan
Setanta’s Online Marketing and Acquisition Manager, Ben Carter said: “Setanta is always looking for new ways of reaching our core target audience of sports fans and so this was an obvious partnership for us, given Pro Evolution Soccer’s strength and position in the football games market.”
Brands interested in partnerships with PES 2009 should contact New Street Media on 020 7292 8740 – www.newstreetmedia.com
Konami’s Pro Evolution Soccer franchise, PES 2009 is widely regarded as the best football game on PC and console and will be released on 17 October 2008. Setanta will be featured throughout the game by way of static perimeter board advertising. The partnership also extends to PES events throughout the year where Setanta will be present, as well as competitions and co-marketing on PES websites, PESfan.com and PESRankingscom.
Jon Murphy, PES Team Leader for Konami Digital Entertainment GmbH, commented, “We are delighted to be working with such a prominent brand in the football world and hope this will be the start of a longer partnership”
“This is a truly symbiotic relationship, where the partnership delivers extra value to both parties’ audiences. Successful in-game advertising campaigns need to consider the gamer and add value to the gameplay experience and give something back to the gamer!” said New Street Media’s Managing Director, Maryam Bazargan
Setanta’s Online Marketing and Acquisition Manager, Ben Carter said: “Setanta is always looking for new ways of reaching our core target audience of sports fans and so this was an obvious partnership for us, given Pro Evolution Soccer’s strength and position in the football games market.”
Brands interested in partnerships with PES 2009 should contact New Street Media on 020 7292 8740 – www.newstreetmedia.com
Related Resources:
News: New Street Media and Setanta Sign PES 2009 In-game Advertising Deal
Title: Pro Evolution Soccer 2009 (Multi-Platform)
News: New Street Media and Setanta Sign PES 2009 In-game Advertising Deal
Title: Pro Evolution Soccer 2009 (Multi-Platform)
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