Level-5 International America Releases Attack of the Friday Monsters! A Tokyo Tale™ for Nintendo 3DS™ in Europe
Company: LEVEL-5
London, United Kingdom – July 18, 2013: Renowned Japanese game company LEVEL-5, best known for the critically acclaimed Professor Layton , INAZUMA ELEVEN and NI NO KUNI, has released ATTACK OF THE FRIDAY MONSTERS! A TOKYO TALE ™, in Europe via the Nintendo eShop on the Nintendo 3DS™ hand-held system.

Created by veteran game developer Kaz Ayabe with his company, Millennium Kitchen -- best known for his highly imaginative story telling in the popular Japanese titles Boku no Natsuyasumi (Summer Holidays 20th Century) and Boku no Kazoku (My Family Growing Up in the 21st Century) -- ATTACK OF THE FRIDAY MONSTERS! A TOKYO TALE will introduce players to Japan’s “Showa” era of the nation’s early 1970s and a town on the outskirts of Tokyo, Fuji no Hana, where the monsters on TV come to life every Friday. ATTACK OF THE FRIDAY MONSTERS! A TOKYO TALE was previously released only in Japan as part of the GUILD02 collection, featuring masterworks by some of the industry’s most respected game creators.

“Kaz Ayabe has been an innovative part of Japanese game development for more than two decades. An avant-garde game designer, his rich and compelling storytelling has excited and entertained millions of fans for an entire generation,” said Akihiro Hino, President and CEO of LEVEL-5. “ATTACK OF THE FRIDAY MONSTERS! A TOKYO TALE represents Ayabe’s first work since the award-winning Boku no Natsuyasumi and his very first original title released outside of Japan, giving Western players their first ever opportunity to experience this cutting-edge game designer for themselves.”

“This unconventional game takes place in Tokyo in 1971, 42 years ago from today. Back then, giant monsters (kaiju) appeared routinely on a specific day of every week in Japan-- that is, the world inside the TV shows “came to life.” For children of the time, it was an invaluable extension of everyday life,” said Kaz Ayabe, CEO and Game Designer of Millennium Kitchen. “I tried to create the childhood dream of living in this world as a compact game with a certain level of satirical poignancy. The courage we muster in times of distress and our tolerance towards other people is important in any age. We created this game so players can relive that wonderful time where no one questioned the values of those innocent years of your childhood.”

ATTACK OF THE FRIDAY MONSTERS! A TOKYO TALE allows players to step into the life of a young boy, Sohta, and experience life in the suburbs of Tokyo through the lens of an innocent child’s eyes. As Sohta, the son of a family of dry cleaners, players advance the story by interacting with the town's unique and quirky residents to reveal episodic mysteries that portend to the strange events surrounding the appearance of a giant monster every Friday.

Tied intrinsically to the story is the in-game collectible trading card game, “Monster Cards,” that players can collect, combine, and battle with in an effort to become the “boss” of the other children around town. Successfully becoming the “boss” allows players to gather crucial information pertaining to where to go next that otherwise would be withheld according to the children’s rules of the game.

With its whimsical and emotion-stirring story at the forefront of the experience, ATTACK OF THE FRIDAY MONSTERS! A TOKYO TALE is a touching drama about family, friendship and the innocence of being a child as it unfolds against hand-drawn backgrounds, charming music and memorable characters.

ATTACK OF THE FRIDAY MONSTERS! A TOKYO TALE is now available in Europe in the Nintendo eShop on Nintendo 3DS™ for ₤7.19. More information about ATTACK OF THE FRIDAY MONSTERS! A TOKYO TALE can be found online at http://level5ia.com/blackbox/friday-monsters/.

All titles available in English only.

ABOUT LEVEL-5
LEVEL-5 Inc. plans, creates, and markets videogame software in Japan. The company’s flagship PROFESSOR LAYTON series has shipped over 15.0 million units worldwide, while the mega-hit INAZUMA ELEVEN series has shipped over 6.4 million units worldwide. The Little Battlers eXperience animated series, based on the hugely successful games of the same name, will soon make its western debut in Europe and the Americas. The company recently released Ni no Kuni: Wrath of the White Witch for North America and Europe, featuring animations by the Academy Award-winning Studio Ghibli, and music by Joe Hisaishi. In September 2010, LEVEL-5 Inc. opened an office in Santa Monica, California. While maintaining its base as a game company, LEVEL-5 Inc. continues to actively explore collaborations with other media, as it strives to become a world-class entertainment brand. More information on LEVEL-5 Inc. can be found at http://www.level5ia.com ; and http://www.level5.co.jp/.

©2013 LEVEL-5 Inc. ©2013 Millennium Kitchen. Nintendo 3DS is a trademark of Nintendo. ©2011 Nintendo. All other trademarks are properties of their respective owners.
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