Thousands of Fans Dance to Celebrate the Launch of the Zumba® Fitness Rush Video Game
Company: Majesco
Majesco Entertainment, publisher of the wildly successful Zumba® Fitness video games that have sold more than 6 million copies, captured an epic flash mob on film at the IHRSA Fitness Convention. More than 2,000 Zumba® enthusiasts gathered in downtown Los Angeles to dance in unison with Zumba® creator Beto and celebrity Zumba® instructor Gina Grant to Zumba® Fitness Rush on the big screens. Feel the energy of this one-of-a-kind experience with a front row seat to the hottest dance-fitness party to hit the streets. Watch the event video here! http://www.youtube.com/watch?v=mdckA5-c9lM&hd=1

Zumba® Fitness Rush, available on Kinect™ for Xbox 360®, invites you to lose yourself in the music with an energetic and effective workout that makes you forget you’re even exercising. The visually-stunning game is jam packed with 42 sizzling new songs and routines, 10 of which are exclusive to Kinect for the Xbox 360 video game and entertainment system from Microsoft, including contagious Zumba® Fitness originals and tracks from hot artists like Pitbull and Nicole Scherzinger. Move to 24 international dance styles as you party yourself into shape – that’s twice the number of styles included in the original Zumba® Fitness game and more than any other dance game. Six superstar Zumba instructors guide you through each routine in a variety of exclusive arenas, while the new Progress Tracker calculates calories burned so you can maximize your workout. Learn the Steps training mode breaks down the core dance styles into the basics and a new move cue system helps players anticipate upcoming moves. Torch the calories in Full Class Mode where you can choose from a selection of 45 different Zumba® classes ranging in length from 20 minutes to 60 minutes, or customize your own class with your favorite in-game tracks and routines.

For more information about Zumba® Fitness Rush, please visit zumbafitnessgame.com.

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About Zumba® Fitness
Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate “pool party” workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® Fitness lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.

About Majesco Entertainment Company
Majesco Entertainment Company is a leading developer and publisher of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama™ and Alvin and the Chipmunks. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Bristol, UK, and a social games development studio in Foxboro, MA. More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.

Kinect, Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.
Related Resources:
News: Out of Hell 1 April 2012
Game: Zumba Fitness Rush (Xbox 360)
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