MCV Industry Excellence Awards 2005 Winners Announced
Company: MCV
Friday 8 April 2005/... Nintendo, Sony, Microsoft and GAME enjoyed a night of triumph at the MCV Industry Excellence Awards as the UK games industry recognised its top performers at the event held in central London.

Hosted by Channel Four News presenter Krishnan Guru-Murthy, the MCV Industry Excellence Awards brings together the leaders of the £2 billion UK computer and video games industry. The prestigious set of accolades were created to acknowledge the innovation and creativity of people who run the key operational divisions of the games industry\'s companies and organisations.

The winners of the MCV Industry Excellence Awards 2005 are:

2005 MCV AWARD WINNERS

RETAIL
Independent Retailer - The Software Store
Retail Buying Team - GAME
Online Retailer - Amazon
General Retailer - HMV
Most Improved Retailer - Tesco
Specialist Retailer - Gamestation

MARKETING
New Games Brand - Nintendo DS
Games Brand - Grand Theft Auto
TV Campaign - PlayStation
Trade Marketing Team - Nintendo
Marketing Team - Activision

PEOPLE & INDUSTRY
PR Team - Microsoft
Magazine Team - GamesTM
UK Development Team - Rockstar North
Distribution Team - Centresoft
Sales Team - Activision
Games Industry Newcomer - Hip Interactive
Unsung Hero - ELSPA/Barrington Harvey (Manhunt)
Most Improved Company - Sega

Grand Prix Award: Nintendo

Stuart Dinsey, managing director of Intent Media, which publishes trade weekly MCV, said: \"These were hotly-contested accolades with over 100 industry judges polled across 20 categories. Last night was about celebrating the great and the good of the UK games industry and recognising those that have contributed the most to the business over the last 12 months and our congratulations go out to all finalists and winners.\"
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