Microsoft announces Power Cord Replacement for Xbox
UK. – 17th February, 2005 – As a precautionary measure and out of concern for consumer safety, Microsoft announced today that it will voluntarily replace the power cords on 14.1 million Xbox consoles worldwide.

The replacement power cords are designed to protect consumers and their Xbox consoles from rare electrical component failures that can pose a fire hazard. Fewer than one in 10,000 consoles have experienced these component failures, and in almost all instances, any damage caused by these failures was contained within the console itself or limited to the tip of the power cord at the back of the console.

However, in 30 consoles worldwide, these failures are reported to have caused minor injury or minor property damage. In seven instances, customers reported sustaining a minor burn to their hand. In 23 instances, customers reported smoke damage, or minor damage to a carpet or entertainment centre.

In all regions except Continental Europe, Xbox consoles manufactured before 23rd October, 2003 require a replacement power cord. In Continental Europe, consoles manufactured before 13th January, 2004 require a replacement power cord.

"This is a preventative step we're choosing to take despite the rarity of these incidents," said Robbie Bach, senior vice president, Microsoft Home & Entertainment Division. "We regret the inconvenience, but believe offering consumers a free replacement cord is the responsible thing to do."

To order a replacement cord, consumers should go to www.xbox.com and click on the "Power Cord Replacement for Xbox" link. Replacement cords will arrive two to four weeks after the order is placed. While waiting for the new cord to arrive, consumers should turn off their Xbox consoles when not in use.

Customers who cannot access the World Wide Web should contact Microsoft at the appropriate free phone number listed here:

United Kingdom: 0800 028 9276

Republic of Ireland: 1800923947

Not all replacement cords that Microsoft supplies to program participants will look the same. Which type of cord is shipped will depend on the date the console was manufactured and the country where it is used.

About Xbox
Xbox (http://www.xbox.com) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The tagline, "it's good to play together," captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in Europe for an estimated street price of €149.99/£99.99.

About Xbox Live
Xbox Live is the first comprehensive, online game service fully dedicated to fast action broadband gaming experiences. Xbox Live allows gamers to play multiplayer Xbox games with other gamers everywhere via a broadband Internet connection. With a built in hard drive and Ethernet port, the Xbox console was built from the ground up to be an online gaming system so there's no need to buy additional peripherals. Xbox Live enables all gamers to find and play with their friends easily; talk to other players during game play through the Xbox Communicator headset; and download current statistics, new levels and characters to their Xbox hard drive.

About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
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