LONDON - 7th May 2008 — Gamers have voted with their wallets, and the results are in. The Xbox 360™ version of “Grand Theft Auto IV” has sold more than 100,000 copies, or 20%, more than the PLAYSTATION 3 version in the UK since the game’s release last Tuesday, 29th April. The groundbreaking latest instalment in the Grand Theft Auto franchise from Rockstar Games offers seamless multiplayer enhanced by Xbox LIVE® plus exclusive downloadable episodes coming this Autumn, making Xbox 360 the best way to experience this historic milestone in gaming.
Data released by ELSPA/Chart-Track shows Xbox 360 Week One sales at 514,000 copies sold in the UK. PLAYSTATION 3 version of the game sold only 413,000 copies, clearly demonstrating that gamers prefer the Xbox 360 version. Xbox 360 console sales jumped 125% reflecting the popularity of this franchise on the platform. Initial feedback from retail in other European countries reflects this great performance across the region.
“Grand Theft Auto IV has done phenomenally well this week with Xbox 360 version outselling PS3 in our stores,” said Gerry Berkley, Trading Manager at Woolworths. “Xbox 360 console sales have seen a big uplift off the back of Grand Theft Auto IV launching. It’s clear our customers see Xbox 360 as a great console for this incredible game.”
Xbox LIVE data shows that consumers are embracing the smooth, seamless multiplayer that is possible on Xbox LIVE – “Grand Theft Auto IV” is now officially the most-played game on the service, which is the only console online service to offer voice and Achievements in all games. It’s also the only version of the game that renders Liberty City in all its 720p high-definition glory. Other data, as of 4th May:
• More than 9.7 million hours of “Grand Theft Auto IV” online multiplayer played over Xbox LIVE
• More than 31 million hours spent playing “Grand Theft Auto IV” overall
“In the past week since the release of ‘Grand Theft Auto IV’, the bar has been set even higher for what the growing entertainment medium of gaming can deliver in the way of immersive, living worlds and exciting social experiences,” said Chris Lewis, Vice President, Interactive Entertainment Business, Microsoft EMEA. “Today it has become clear that consumers are finding Xbox 360 the best way to experience Liberty City and we expect this trend to continue, especially with exclusive ‘Grand Theft Auto IV’ episodes coming to Xbox 360 in the Autumn. ‘Grand Theft Auto’ has a new home on Xbox 360, and consumers are discovering how our platform can enhance the experience like no other.”
“Grand Theft Auto IV” is the first instalment of the franchise to feature online multiplayer, available through Xbox LIVE. For a limited time, “Grand Theft Auto IV” on Xbox 360 will include a one-month Gold membership to Xbox LIVE, allowing everyone to jump in and hit the streets of Liberty City with the community of more than 10 million members worldwide, the largest of any console.
Following the story of Eastern European Niko Bellic, “Grand Theft Auto IV” is a powerful crime epic set in modern-day Liberty City, a world with an unparalleled combination of scale, depth and detail. Starting this Autumn, Rockstar will extend this world further with the release of Xbox 360 exclusive “Grand Theft Auto IV” episodes that will provide hours of additional game play.
About Xbox 360
Xbox 360 is a superior video game and entertainment system delivering the best games, unique entertainment features and a unified online gaming network that revolve around gamers. Xbox 360 has a portfolio of more than 300 games in nearly 40 countries. More information can be found online at http://www.xbox.com/xbox360.
About Microsoft Game Studios
Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox and Xbox 360 video game systems, the Windows operating system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows (http://www.microsoft.com/games), including such franchises as “Age of Empires,” “Flight Simulator” and “Zoo Tycoon”; Xbox and Xbox 360 (http://www.xbox.com), including such games as “Gears of War” and franchises such as “Halo,” “Fable,” “Project Gotham Racing” and “Forza Motorsport”; and MSN Games (http://www.games.msn.com), the official games channel for the MSN network and home to such hits as “Bejeweled” and “Hexic.”
About Xbox LIVE
Xbox LIVE is the first and most comprehensive unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox LIVE connects millions of members across 26 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox LIVE Arcade, free and premium playable game demos, music videos, TV shows and movies in the United States as well as new game levels, characters and vehicles for all their favourite retail games. More information can be found online at http://www.xbox.com/en-us/live.
About Xbox LIVE Arcade
Xbox LIVE Arcade on Xbox 360 is the premier destination for digitally distributed high-definition games. Xbox LIVE Arcade is a fast-growing phenomenon with a diverse library of original development and classic titles from the world’s best independent and established developers and publishers. With a dynamically updated library and free trials for every title, Xbox LIVE Arcade makes it easy for every type of gamer — from casual to hard-core — to get instantly immersed in the fun. Xbox LIVE Arcade also lets friends connect and play these incredible games either from the same room or from around the world via the Xbox LIVE online entertainment network. More information can be found online at http://www.xbox.com/en-US/games/livearcade.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
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