CHICAGO â€“ September 19, 2005 â€“ Building on the success of its best-selling Mortal Kombat franchise, Midway Games Inc. (NYSE: MWY), a leading software industry publisher and developer, today announced that it has shipped Mortal KombatÂ®: Shaolin Monksâ„¢ for the PlayStationÂ®2 computer entertainment system and the XboxÂ® video game system from Microsoft.
"Mortal Kombat: Shaolin Monks delivers on our plan to produce quality Mortal Kombat titles on an annual basis," said Steve Allison, chief marketing officer, Midway. "In expanding the Mortal Kombat universe in the action/adventure genre, players can expect a challenging and innovative gameplay experience that adds a fresh new look and feel to our best-selling franchise."
Mortal Kombat: Shaolin Monks' Multi-Million Dollar Marketing Campaign includes:
National television advertising campaign on multiple mainstream broadcast and cable networks including MTV, MTV2, SpikeTV, Comedy Central, FX and G4TechTV.
WWE sponsored online sweepstakes; Winners receive a free copy of game signed by a WWE celebrity and 4 tickets to the grand prize winning area at a WWE live event. (No purchase necessary. For official rules see www.wwe.com/play/sweepstakes/ultimate/rules)
" Participation in consumer targeted events & tours such as:
Game Live's 2005 College Tour (25 colleges nationwide)
IGN Live (Oct. 22 & 23 - Anaheim Convention Center)
GameSpot's G.A.M.E. Tour 2006 (5 city coast-to-coast tour)
Aggressive online campaign to top-tier enthusiast and mainstream consumer sites including Gamespot.com, IGN.com, and aol.com amongst others
Print advertising campaign across multiple major video game and consumer publications
National pre-sell programs at select game retailers, where gamers can pre-order a copy of Mortal Kombat: Shaolin Monks and receive a Limited Edition 2-character action figure set featuring Kung Lao and Liu Kang for free
Dedicated web presence at www.mkmonks.com
About Mortal Kombat: Shaolin Monks
Mortal Kombat: Shaolin Monks is an Action/Adventure title driven by intense single- and multi-player gameplay action that is set in the period between the franchise's original title, Mortal Kombat, and Mortal Kombat II. As in the recently released Mortal KombatÂ®: DeceptionÂ®, background interactions (e.g., acid pits, living trees, spiked ceilings, etc.), multiple new fatalities, and action-based puzzles will play an important role in the player's quest for an "outstanding" victory as they maneuver through remodeled, classic Mortal Kombat environments. In franchise tradition, Mortal Kombat: Shaolin Monks will also feature an impressive line-up of well-known characters that make frequent appearances as enemies, in boss battles and during several additional in-game interactions.
About Midway Games
Headquartered in Chicago, IL with offices in San Diego, CA, Seattle, WA, Austin, TX, Los Angeles, CA, Munich, Germany, London, UK, and Adelaide, Australia, Midway Games Inc. (NYSE:MWY) is a leading developer and publisher of interactive entertainment software for major video game systems and personal computers. More information about Midway can be obtained at www.midway.com
MORTAL KOMBAT, MORTAL KOMBAT: DECEPTION, MORTAL KOMBAT: SHAOLIN MONKS, MIDWAY and all character names are trademarks of Midway Amusement Games, LLC. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective companies. Midway has provided the Gamespot.com, IGN.com, AOL.com and WWE.com links solely as a convenience for you. The information on these sites has been prepared by third parties, and Midway does not monitor, endorse, or accept responsibility for the content on non-Midway sites.
This press release contains forward-looking statements concerning future business conditions and the outlook for Midway Games Inc. (the "Company") based on currently available information that involves risks and uncertainties. The Company's actual results could differ materially from those anticipated in the forward-looking statements as a result of these risks and uncertainties, including, without limitation, the financial strength of the interactive entertainment industry, dependence on new product introductions and the ability to maintain the scheduling of such introductions, the upcoming console platform transition and other technological changes, dependence on major platform manufacturers and other risks more fully described under "Item 1. Business - Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2004, and in the more recent filings made by the Company with the Securities and Exchange Commission.