CHICAGO, DECEMBER 12, 2005 â€“ Midway Games Inc. (NYSE: MWY), a leading interactive entertainment publisher and developer, today announced that it has shipped the latest installment in the legendary franchise, GauntletÂ®: Seven Sorrowsâ„¢ for the PlayStationÂ®2 computer entertainment system and the XboxÂ® video game system from Microsoft.
"The Gauntlet franchise has been making gamersâ€™ thumbs blister and ache for years with its 4 player co-op and intense hack-n-slash combat, and Seven Sorrows absolutely takes the addictive core gameplay to the next level," said Steve Allison, chief marketing officer, Midway. " While staying true to the franchiseâ€™s roots, Gauntlet: Seven Sorrows also features a deeper gameplay mechanic that allows player progression, all-new combos and attacks, and for the first time ever, takes it all online."
Gauntlet: Seven Sorrowsâ€™ Major Marketing Campaign includes:
Â° Aggressive online campaign to top-tier enthusiast and mainstream consumer sites including Gamespot.com, Gamepro.com, IGN.com, Shockwave.com, RPGamer.com, GameRevolution.com and WWE.com, among others.
Â° Print advertising campaign across multiple major video game and consumer publications including, Official Xbox Magazine, Game Informer, PlayStation Magazine, Official PlayStation Magazine, Electronic Gaming Monthly, Dragon, Realms of Fantasy, DC Comics Adult, Marvel and WWE SmackDown.
Â° National pre-sell programs at select game retailers, where gamers can pre-order a copy of Gauntlet: Seven Sorrows and receive a limited edition animation cell featuring the four heroes of Gauntlet: Seven Sorrows.
Â° Dedicated web presence at www.gauntletsevensorrows.com, the official website of Gauntlet: Seven Sorrows.
Â° Participation in consumer oriented events & tours such as:
Â° Game Liveâ€™s 2005 College Tour (25 colleges nationwide)
Â° IGN Live (Oct. 22 & 23 â€“ Anaheim Convention Center)
Â° GameSpotâ€™s G.A.M.E., The Gameâ€™s and Music Experience (December 2005)
Â° National television advertising campaign
Top-Tier Media Feedback
Â° "We did this over and over until our thumbs bled, just like in the original arcade classic." â€“ IGN.com
Â° "The thrill in Seven Sorrows is hack'n'slash gameplay at its best with buxom ladies, hardened warriors, powerful wizards and unrelentingly satisfying combat." â€“ Game Informer
Â° "... the game looks to breath new life into one of gamingâ€™s most well-known series. â€“ TeamXbox.com
Â° "It's what you would think of if someone told you a new Gauntlet was comingâ€¦level after level of hack 'n slash gameplay with all kinds of crazy environments, enemy generators, leveling-up and big bosses." â€“ 1up.com
About Gauntlet: Seven Sorrows
The legendary arcade classic, Gauntlet, returns bringing back the all-time fan favorites; addictive cooperative game play and the intuitive hack-and-slash style, and for the first time ever, takes it all online. Breathing new life into four classic heroes, the Elf, Warrior, Wizard and Valkyrie, GauntletÂ®: Seven Sorrowsâ„¢ is packed with fantasy fighting action, with each of the main characters featuring multiple weapons skills that are unique to their class.
Midway Games Inc. (NYSE:MWY), headquartered in Chicago, Illinois, with offices throughout the world, is a leading developer and publisher of interactive entertainment software for major videogame systems and personal computers. More information about Midway and its products can be found at www.midway.com.
MIDWAY and the Midway logos are trademarks of Midway Amusement Games, LLC. GAUNTLET and GAUNTLET: SEVEN SORROWS are trademarks of Midway Games West Inc. Used by permission. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective companies. Midway has provided the Gamespot.com, Gamepro.com, IGN.com, Shockwave.com, RPGamer.com, GameRevolution.com, WWE.com, TeamXbox.com, and 1up.com links solely as a convenience for you. The information on these sites has been prepared by third parties, and Midway does not monitor, endorse, or accept responsibility for the content on non-Midway sites.
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 concerning future business conditions and the outlook for Midway Games Inc. (the "Company") based on currently available information that involve risks and uncertainties.The Company's actual results could differ materially from those anticipated in the forward-looking statements as a result of these risks and uncertainties, including, without limitation, the financial strength of the interactive entertainment industry, dependence on new product introductions and the ability to maintain the scheduling of such introductions, the console platform transition and other technological changes, dependence on major platform manufacturers and other risks more fully described under "Item 1. Business - Risk Factors" in the Companyâ€™s Annual Report on Form 10-K for the year ended December 31, 2004, and in the more recent filings made by the Company with the Securities and Exchange Commission. Each forward-looking statement, including, without limitation, financial guidance, speaks only as of the date on which it is made, and Midway undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date on which it is made or to reflect the occurrence of anticipated or unanticipated events or circumstances.