Navigation
Midway's Highly Anticipated The Ant Bully Videogame Marches to Stores Nationwide
Company: Midway
Date: 24 Jul 2006
CHICAGO--(BUSINESS WIRE)--July 24, 2006--Midway Games Inc., a leading interactive entertainment industry publisher and developer, today announced that it has shipped The Ant Bully videogame, licensed by Warner Bros. Interactive Entertainment, for the PlayStation®2 computer entertainment system, Nintendo GameCube(TM), Game Boy® Advance and personal computers. A Nintendo Wii(TM) version of The Ant Bully videogame is scheduled to be released in November.
Backed by a multi-million dollar marketing campaign complementing the feature film release, The Ant Bully videogame follows the general storyline of the film, in which a young boy named Lucas is magically shrunk down to ant size and made to live like an ant in the colony as he battles, explores and forges new friendships in his new ant world.
"Midway's relationship with Warner Bros. Interactive Entertainment on The Ant Bully is an important part of our company's expansion into the younger gaming market," said Steve Allison, chief marketing officer, Midway. "We've timed our marketing campaign and launch for the game closely with that of the film, allowing players to help an ant-sized Lucas on his quest to help save the ant colony as soon as the movie premieres."
The Ant Bully Multi-Million Dollar Marketing Campaign Includes:
National television advertising campaign on multiple mainstream networks Cartoon Network, Nickelodeon, Nick at Night, Nicktoons and Kids' WB!
Hollywood Movie Money promotion features free child's movie ticket (U.S. theaters only, maximum $7.00) inside The Ant Bully U.S. PlayStation 2 and Nintendo GameCube videogames packaging. (Limited time offer. While supplies last. Coupons must be redeemed by September 30, 2006)
Exciting co-promotions and sweepstakes involving game giveaways with The Ant Bully partners including ICEE, Burger King and Langer's Juices.
Print advertising campaign across multiple major consumer publications including Nickelodeon, Nicktoons, Disney Adventures, DC Comics' releases, MAD Kids, National Geographic for Kids and Sports Illustrated for Kids.
Online advertising campaign targeting kid-friendly websites such as Kid's AOL, Cartoon Network, Kids' WB!, Nintendo and Nick.
Dedicated web presence at www.theantbully-game.com, the official website of The Ant Bully videogame.
About The Ant Bully video game
In The Ant Bully, a young boy named Lucas is magically shrunk down to ant size after bullying an innocent ant colony, and embarks on a remarkable adventure. The Ant Bully videogame allows players to take on the role of Lucas, experiencing the dangerous and thrilling life of an ant as he battles, explores and forges new friendships in his new ant world. Based on exciting moments from Warner Bros. Pictures upcoming digitally animated family adventure The Ant Bully, and featuring all-new challenges created especially for the game, Lucas evolves from recluse to hero in his quest to save the colony from extermination.
For more information on The Ant Bully please visit www.theantbully-game.com.
About The Ant Bully, expected in theaters July 28
From Academy Award nominated filmmaker John A. Davis (Jimmy Neutron: Boy Genius) and producers Tom Hanks and Gary Goetzman (The Polar Express), The Ant Bully is the witty and heartwarming story of a 10-year-old boy tormented by a neighborhood bully, who takes his frustrations out on an innocent ant hill until the day the ants fight back. Through a magic potion they shrink him down to size and make him live like an ant to learn their ways - a remarkable journey into a strange new world that teaches him about friendship and teamwork and gives him the courage to stand up for himself.
Warner Bros. Pictures presents, in association with Legendary Pictures, a Playtone Production, in association with DNA Productions: Julia Roberts, Nicolas Cage, Meryl Streep, Paul Giamatti, Regina King, Bruce Campbell and Lily Tomlin star in The Ant Bully, written for the screen and directed by John A. Davis, based on the book by John Nickle. Produced by Tom Hanks, Gary Goetzman and John A. Davis, the film is executive produced by Keith Alcorn, Diana Choi Sachs, Steven Shareshian, Thomas Tull and William Fay, with Alex Johns serving as co-executive producer. Music is by John Debney.
About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment Inc., a Warner Bros. Entertainment Company, is a premier licensor and a developer of entertainment content for the interactive space across all current and future platforms, including consoles, PC-based gaming and wireless applications.
About Midway
Midway Games Inc. (NYSE:MWY - News), headquartered in Chicago, Illinois, with offices throughout the world, is a leading developer and publisher of interactive entertainment software for major videogame systems and personal computers. More information about Midway and its products can be found at www.midway.com.
THE ANT BULLY and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. (s06)
"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Nintendo GameCube and Game Boy Advance are trademarks of Nintendo. ©2001 Nintendo. Wii is a trademark of Nintendo. All other trademarks are the property of their respective companies.
Midway has provided the Kid's AOL, Cartoon Network, Kids; WB!, Nintendo and Nick links solely as a convenience for you. The information on these sites has been prepared by third parties, and Midway does not monitor, endorse or accept responsibility for the content on non-Midway sites.
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 concerning future business conditions and the outlook for Midway Games Inc. (the "Company") based on currently available information that involve risks and uncertainties. The Company's actual results could differ materially from those anticipated in the forward-looking statements as a result of these risks and uncertainties, including, without limitation, the performance of the interactive entertainment industry, dependence on new product introductions and the ability to maintain the scheduling of such introductions, the current console platform transition and other technological changes, dependence on major platform manufacturers and other risks more fully described under "Item 1A. Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2005, and in any more recent filings made by the Company with the Securities and Exchange Commission. Each forward-looking statement, including, without limitation, financial guidance, speaks only as of the date on which it is made, and the Company undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date on which it is made or to reflect the occurrence of anticipated or unanticipated events or circumstances.
Backed by a multi-million dollar marketing campaign complementing the feature film release, The Ant Bully videogame follows the general storyline of the film, in which a young boy named Lucas is magically shrunk down to ant size and made to live like an ant in the colony as he battles, explores and forges new friendships in his new ant world.
"Midway's relationship with Warner Bros. Interactive Entertainment on The Ant Bully is an important part of our company's expansion into the younger gaming market," said Steve Allison, chief marketing officer, Midway. "We've timed our marketing campaign and launch for the game closely with that of the film, allowing players to help an ant-sized Lucas on his quest to help save the ant colony as soon as the movie premieres."
The Ant Bully Multi-Million Dollar Marketing Campaign Includes:
National television advertising campaign on multiple mainstream networks Cartoon Network, Nickelodeon, Nick at Night, Nicktoons and Kids' WB!
Hollywood Movie Money promotion features free child's movie ticket (U.S. theaters only, maximum $7.00) inside The Ant Bully U.S. PlayStation 2 and Nintendo GameCube videogames packaging. (Limited time offer. While supplies last. Coupons must be redeemed by September 30, 2006)
Exciting co-promotions and sweepstakes involving game giveaways with The Ant Bully partners including ICEE, Burger King and Langer's Juices.
Print advertising campaign across multiple major consumer publications including Nickelodeon, Nicktoons, Disney Adventures, DC Comics' releases, MAD Kids, National Geographic for Kids and Sports Illustrated for Kids.
Online advertising campaign targeting kid-friendly websites such as Kid's AOL, Cartoon Network, Kids' WB!, Nintendo and Nick.
Dedicated web presence at www.theantbully-game.com, the official website of The Ant Bully videogame.
About The Ant Bully video game
In The Ant Bully, a young boy named Lucas is magically shrunk down to ant size after bullying an innocent ant colony, and embarks on a remarkable adventure. The Ant Bully videogame allows players to take on the role of Lucas, experiencing the dangerous and thrilling life of an ant as he battles, explores and forges new friendships in his new ant world. Based on exciting moments from Warner Bros. Pictures upcoming digitally animated family adventure The Ant Bully, and featuring all-new challenges created especially for the game, Lucas evolves from recluse to hero in his quest to save the colony from extermination.
For more information on The Ant Bully please visit www.theantbully-game.com.
About The Ant Bully, expected in theaters July 28
From Academy Award nominated filmmaker John A. Davis (Jimmy Neutron: Boy Genius) and producers Tom Hanks and Gary Goetzman (The Polar Express), The Ant Bully is the witty and heartwarming story of a 10-year-old boy tormented by a neighborhood bully, who takes his frustrations out on an innocent ant hill until the day the ants fight back. Through a magic potion they shrink him down to size and make him live like an ant to learn their ways - a remarkable journey into a strange new world that teaches him about friendship and teamwork and gives him the courage to stand up for himself.
Warner Bros. Pictures presents, in association with Legendary Pictures, a Playtone Production, in association with DNA Productions: Julia Roberts, Nicolas Cage, Meryl Streep, Paul Giamatti, Regina King, Bruce Campbell and Lily Tomlin star in The Ant Bully, written for the screen and directed by John A. Davis, based on the book by John Nickle. Produced by Tom Hanks, Gary Goetzman and John A. Davis, the film is executive produced by Keith Alcorn, Diana Choi Sachs, Steven Shareshian, Thomas Tull and William Fay, with Alex Johns serving as co-executive producer. Music is by John Debney.
About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment Inc., a Warner Bros. Entertainment Company, is a premier licensor and a developer of entertainment content for the interactive space across all current and future platforms, including consoles, PC-based gaming and wireless applications.
About Midway
Midway Games Inc. (NYSE:MWY - News), headquartered in Chicago, Illinois, with offices throughout the world, is a leading developer and publisher of interactive entertainment software for major videogame systems and personal computers. More information about Midway and its products can be found at www.midway.com.
THE ANT BULLY and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. (s06)
"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Nintendo GameCube and Game Boy Advance are trademarks of Nintendo. ©2001 Nintendo. Wii is a trademark of Nintendo. All other trademarks are the property of their respective companies.
Midway has provided the Kid's AOL, Cartoon Network, Kids; WB!, Nintendo and Nick links solely as a convenience for you. The information on these sites has been prepared by third parties, and Midway does not monitor, endorse or accept responsibility for the content on non-Midway sites.
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 concerning future business conditions and the outlook for Midway Games Inc. (the "Company") based on currently available information that involve risks and uncertainties. The Company's actual results could differ materially from those anticipated in the forward-looking statements as a result of these risks and uncertainties, including, without limitation, the performance of the interactive entertainment industry, dependence on new product introductions and the ability to maintain the scheduling of such introductions, the current console platform transition and other technological changes, dependence on major platform manufacturers and other risks more fully described under "Item 1A. Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2005, and in any more recent filings made by the Company with the Securities and Exchange Commission. Each forward-looking statement, including, without limitation, financial guidance, speaks only as of the date on which it is made, and the Company undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date on which it is made or to reflect the occurrence of anticipated or unanticipated events or circumstances.
Related Resources:
None
Game: The Ant Bully (PC)
None
Game: The Ant Bully (PC)
DEMOS
PATCHES - CHEATS
REVIEWS
GAME VIDEOS
Ludicrous Beta Demo
3 Cards to Dead Time Demo
Strength & Honour 2 Demo
Twin Sector Goes Gold and ..
Men of War: Red Tide Demo
3 Cards to Dead Time Demo
Strength & Honour 2 Demo
Twin Sector Goes Gold and ..
Men of War: Red Tide Demo
Unreal Tournament 3 PC Map..
Europa Universalis 3: In N..
Armada 2526 Released and v..
5Street v0.33 to v0.34 Cli..
Geo-Political Simulator 20..
Europa Universalis 3: In N..
Armada 2526 Released and v..
5Street v0.33 to v0.34 Cli..
Geo-Political Simulator 20..
NEWS ENTRIES
THIS WEEK'S MOST POPULAR DOWNLOADS
LoveChess: The Greek Era Free Full Game Ludicrous Beta Demo 3 Cards to Dead Time Demo Strength & Honour 2 Demo Twin Sector Goes Gold and Demo #2 Men of War: Red Tide Demo Lineage II Chaotic Throne: Gracia Epilogue Live Client
Lineage II Chaotic Throne: Gracia Final Client (client) Call of Duty: World at War v1.6 to v1.7 Patch (Worldw.. (patch) Call of Duty 4: Modern Warfare v1.7 Patch (patch) Call of Duty 4: Modern Warfare Demo (demo) Call of Duty 4: Modern Warfare v1.6 Patch (patch) Cabal Online v460 EU Client (client) Heroes of Newerth v0.1.30 Client (Windows) (client)