Final Wave of Season One Perplex City Cards Available Worldwide Today
LONDON AND NEW YORK, NY – July 31, 2006 – Mind Candy, the world’s leading developer of alternate reality games (ARGs), announced today the simultaneous worldwide release of the final wave of Perplex City puzzle cards. This completes the set of 256 cards that are part of the first season and provides the last set of clues to finding the stolen ‘Receda Cube’ and claiming the $200,000 reward. With packs containing a mixture of all cards now available, the hunt is well and truly on for everyone worldwide.
“We’ve spent a lot of time and energy creating this season of Perplex City and we can’t wait to watch the endgame,†said Michael Smith, CEO of Mind Candy. “It will be fascinating to watch how the treasure hunt unfolds now that all of the clues are out there. This final wave of cards really showcases some of our best puzzle designs to date - players are going to have a great time being challenged in new ways.â€
Since the quest for the Receda Cube began just over a year ago, tens of thousands of players from all over the world have been closely following the story of Perplex City with puzzle cards, online clues, character blogs, phone calls and live events. Now the conclusion is imminent. This final wave of cards is available in newly designed packaging, clearly distinguishing it from previous releases, and is sold in packs of six for $4.99. A list of current retailers can be found on the Perplex City website. To promote the release, a very special interactive live event will be held in San Francisco on August 12. For more information, and for free registration, please visit www.perplexcity.com.
About Mind Candy
Mind Candy is a media and entertainment company that specializes in puzzles - from Su Doku style logic puzzles at one extreme, to global cross-media treasure hunts, at the other. Mind Candy’s particular focus at the moment is on the rapidly expanding fields of Alternate Reality Games (ARGs) and Cross Media Entertainment (XME).
About Perplex City
Perplex City, winner of the 2006 Vanguard Award for Innovation, is part game, part puzzle and part global treasure hunt. Players purchase packs containing six random puzzle cards and try to solve the puzzles online. Ranging in difficulty and rarity, the hand crafted puzzles include riddles, origami challenges, mazes, pop culture trivia, logical mind benders and Egyptian hieroglyphs. The puzzles give clues as to where on Earth the Receda Cube, a valuable treasure, is buried. As players progress, the game spills over into the real world via websites, blogs, mobile phone messaging and other forms of everyday communication.