Miniclip.Com Explodes to World: #1 In Online Games
Company: Miniclip.com
Oct., 11th, 2005 – Miniclip.com topped the Internet charts in 2005 with more unique users on average per month worldwide than any other website dedicated to online games according to Comscore Media Metrix, who also showed Miniclip.com notching up 21.7 million unique users in August, 2005. Google’s page ranking system also ranked Miniclip.com number one in the world in online games from January to August, 2005. In addition, Miniclip.com received the Webby’s people’s voice award for best game website in 2005, “The Oscar’s of the Internet” as described by The New York Times.

“It’s been an incredible year for Miniclip.com”, said Robert Small Miniclip.com’s CEO. “We want to thank the tens of millions of Miniclip users who talk about our games with their friends. Our traffic is all by word of mouth and referrals from websites. Our users are in the top tenth percentile of instant messaging, email, SMS and mobile phone use. They’re exactly who advertisers want talking about their products because they really spread the word. They helped push our ‘Heli Attack 3’ online game release to a world record 142 million game plays in ninety days which is more viewings than the average Hollywood movie release.”

Advertisers such as Coca Cola, Gillette, and Starburst are currently running advergames with www.Miniclip.com and are taking advantage of the incredible opportunities for game players to interact with their brands. Miniclip.com users have responded by racking up 52 million game plays for Gillette’s ‘Jet Ski’ game http://www.miniclip.com/jetski/jetski.htm making it the most successful advergame on the Internet. Interactivity by the elusive younger demographic is achievable on a very large scale with Miniclip.com. “We’ve built the most expansive online game distribution network over the course of the last five years and can guarantee an advertiser tens of millions of game plays with unlimited upside potential for their games”, said Robert Small.

Miniclip’s popularity is backed up by the top reporting agencies. For example, look at the younger age groups in the United Kingdom who have grown up with both old style passive entertainment and the newer interactive online entertainment. Miniclip.com is the overall entertainment destination of choice for 12-17 year olds beating out MTV Music, EA, MSN & Yahoo’s game sites as well as IGN, all music, and all movie web sites, and is also larger than Yahoo mail and AOL mail, according to the Nielson/NetRating’s report on, February 8th 2005, http://www.netratings.com/pr/pr_050208_uk.pdf.

Miniclip.com on its own has more unique users worldwide than EA’s entire network of 34 websites and also more users than IGN’s network of 22 websites which recently sold for $600 million to News Corp. – source Comscore Media Metrix, August, 2005.

“We’re in the process of building the world’s number one brand in online entertainment and we’re well on our way there.” said Robert Small, Miniclip.com CEO.


About Miniclip.com
Miniclip.com is the world’s largest website dedicated to playing online games with 21.7 million unique users per month – source Comscore Media Metrix, Aug, 2005.
Miniclip.com games are the most played online games and are syndicated across more websites than any other online games giving Miniclip a user base far beyond the Miniclip.com website. Miniclip.com games are extremely popular because they are fun, free and easy to use. Miniclip.com games include the full range from casual games to hard-core massive multiplayer games with 93.7% of its users on high bandwidth connections. Miniclip.com was launched in 2001 and has experienced explosive growth and is one of the few top websites privately held. For more information about Miniclip.com visit www.Miniclip.com or email info@miniclip.com.
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