Ragdoll Worldwide Ltd Engage Leading UK Online Game Developer to Create Groundbreaking Online 'World' For New Children's Property Tronji
Company: Nice Tech Ltd
Nice Tech, the Online Games specialist based in Cambridge, has been commissioned by Ragdoll Worldwide Ltd (a joint venture between award-winning children’s television producer, Ragdoll, and BBC Worldwide) to develop a Massively Multiplayer Online Game (MMOG) for their new children’s programme Tronji.

Tronji (30 x 30’) commissioned by BBC Broadcast for CBBC, is aimed at children aged 6-9 years. It involves two co-existing ‘worlds’: the Tronji world and the real world. The series blends live-action and real children within a CG-animated environment. It will engage and captivate pre-teens as they immerse themselves in the problem solving and detecting activities of the Tronji world, whilst watching real children solve the comical dilemmas presented in each episode.

The on-line game will allow children to enter an immersive Tronji world via their home computer and engage and explore with other children in a fully interactive and evolving environment. The scale of the Tronji MMOG makes it the most ambitious game of its type for children of this age ever developed, and it will form an integral part of the Tronji experience for Ragdoll Worldwide.

Nice Tech will develop the Tronji MMOG using its breakthrough technology, AliceServer, which uses an innovative, biologically inspired, development philosophy to produce online virtual ‘worlds’. AliceServer creates virtual environments where the complex reality inherent in real environments can emerge.

Commenting on behalf of BBC Children's, Head of Interactive, Rebecca Shallcross says: "The Tronji MMOG will encourage children to participate and collaborate in a really ground-breaking application that will capture their imaginations and make a strong addition to the CBBC online portfolio. Our aim is to offer our audience creative opportunities within a safe environment, providing highly engaging interactive experiences which truly enhance CBBC brands."

Ragdoll’s Andrew Kerr, Executive Vice President, Global Licensing and Marketing says, “We are excited to have secured the services of Nice Tech for this project. Their unique AliceServer technology ensures that the online Tronji experience will be as ambitious and compelling as the television programme itself. The online Tronji environment will be unlike anything ever created for children of this age.”

Commenting on behalf of Nice Tech, Paul Baker CEO says: “We are delighted that Ragdoll Worldwide have decided to commission an MMOG to support the launch of Tronji. We are confident that our expertise and enthusiasm will enable us to deliver a truly innovative online experience.

To partner two leading players with outstanding track records in the Children’s sector such as Ragdoll and BBC Worldwide, and be offered the opportunity to exploit our development skills and technology to contribute to the Tronji vision, is an exciting and terrific opportunity”.

It is anticipated that children will be able to enter the Tronji ‘world’ in the early part of 2008 and will be accessible in the UK via the CBBC website.

About Nice Tech Ltd

Nice Tech Ltd was formed in 2005 in Cambridge, England to design and develop Massively Multiplayer Online Games, providing the player with an experience that will ultimately rival reality. Nice Tech is incorporated in the UK with development and research facilities in Cambridge, England. Nice Tech develops technology designed to ultimately allow for hundreds of thousands of players in a persistent world and designs games that leverage that technology to provide an engaging and absorbing real-time entertainment experience over the Internet.

About BBC Worldwide
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence payer and invest in public service programming in return for rights. The company has seven core businesses: Global Channels, Global TV Sales, Magazines, Content & Production, Home Entertainment, Children's and Digital Media. In 2005/06 BBC Worldwide generated profits of £89 million on sales of £784 million.

About Ragdoll
Ragdoll, a privately owned family company, was founded by acclaimed children’s television programme maker, Anne Wood, in 1984 and has produced more than 1,400 programmes aimed at the youngest viewers. Ragdoll produced series for children can be seen in more than 120 countries and territories around the world, and in the UK are screened by the BBC, ITV and Five. Ragdoll and its children’s programming including the phenomenally successful Teletubbies, the super-brave superhero Brum, those mischievous ragdolls Rosie and Jim, the adventures of Tots TV, the imaginative and magical Boohbah, BadJelly the Witch and Open a Door have all achieved international recognition. Ragdoll’s latest series, Blips, premiered in the UK on CiTV from 2005. Currently Ragdoll is in production with two new commissions for BBC Television for broadcast in the UK in 2007, In the Night Garden and Tronji. In September 2006, Ragdoll and BBC Worldwide announced a new joint venture, Ragdoll Worldwide, to manage and exploit the Ragdoll catalogue, which includes Teletubbies, In the Night Garden, Brum and Boohbah. Ragdoll retains all UK broadcast rights and Ragdoll USA Inc, part of the new joint venture, will continue to manage the Ragdoll portfolio in North America.

Related Resources:
Game: Tronji (PC)