Nintendo presents: New Style Boutique for Nintendo 3Ds Launching on 16th November across Europe
Company: Nintendo
17th October 2012 – Get ready to show off your sartorial savvy when Nintendo presents: New Style Boutique comes to Nintendo 3DS on 16th November. Taking on the role of assistant at a local fashion store in town, it’s down to you to work your way up to the coveted position of boutique owner, influencing style all over town and shining brightly under the spotlights of the catwalk.

You’ll be put through your style paces as new customers with unique preferences come through the shop. Work out the type of clothing they would like based on what they’re already wearing as well as their personality – and see if you can exceed their expectations! Your aim is to successfully match the right clothing and accessories to each customer, putting together outfits to make them happy – and your boutique more popular! With around 12,000 items available to choose from across a variety of brands, including accessories and – for the first time – bags as well as men’s fashion to contend with, Nintendo presents: New Style Boutique is set to test your sense of style as well as your ability to run a store, snapping up deals at the Exhibition Hall and ensuring your shop has the most in-demand fashion in stock.

New parts of town open up as your customers’ happiness spreads, allowing you to explore new areas such as the Hairdressers and the Photo Studio. This also unlocks more brands and new interior designs to give your boutique a unique look. You can even go out and meet up with some of the game’s characters…if you manage to keep up with your busy schedule that is! Be sure to also spruce up your store with some of your earnings, so more people stop by to look at your wares, and put your best ensembles on display in your corner of the Fashion Quarter for others to visit online. You can freely decorate the interior of your own apartment as well, for example by purchasing new furniture.

To tailor the game to European fashionistas, Nintendo of Europe has partnered with a Parisian style agency to coordinate a number of outfits unique to the European release. As you progress in the game, characters wearing ensembles fitting for Spring/Summer and Autumn/Winter seasons will appear in the game, perhaps helping to inspire you!

In addition, the unique features of Nintendo 3DS will enable you to download brand new items for your private wardrobe, while via StreetPass you can swap Stylist Cards with other players. Not only will the character of a player you exchanged cards with come by your shop looking for a new outfit, you’ll also be able to visit each other’s online shops at any time, so other players could be checking out your store even when you’re not playing. When you return to the game you’ll find out if anyone liked your clothes – or maybe even purchased some! You can also use the system’s Augmented Reality technology to position up to two of your dressed-up characters “in the real world” and capture them in a picture; you could then even use Nintendo 3DS Camera to edit it and add your own flair!

On top of that, the Check Your Look feature lets you check out your personal style by creating an outfit which is then judged based on six categories: Cute Factor, Cool Factor, Flash Factor, Originality, Overall Balance and Fashion Factor. You’ll also be given an overall judgement, so dress to impress and have fun passing around your Nintendo 3DS among friends to compare results.

Nintendo 3DS owners can also look forward to the New Style Boutique: Shopping Experience special demo which allows anyone to window shop in the Fashion Quarter part of the game. In this demo, users can visit real players’ online shops and splash out on items using a fixed budget or express their appreciation for their favourite outfits. Any items purchased using in-game currency in this demo version can be transferred to the full game.

Happy in-game customers and real-world votes of confidence may be just what you need to set up your own shop and eventually make it big in the game’s Fashion Contests. Select your model, choose their outfit and even change their hair and make-up before sending them out onto the catwalk. Success brings you prizes such as rare pieces of clothing or accessories and the option to enter more prestigious contests. If you are good enough then you can enter the Elite Contest and test your fashion skills against the best of the best.

If you think you have what it takes to storm the fashion world then get creative and show your keen eye for fashion and knack for good business when Nintendo presents: New Style Boutique launches across Europe on 16th November for Nintendo 3DS and Nintendo 3DS XL, both as packaged software as well as for download through Nintendo eShop.

For further information, please visit:
Nintendo website http://www.nintendo.co.uk
Nintendo 3DS Guided Tour: http://guidedtour.nintendo.co.uk
Nintendo of Europe on Twitter https://twitter.com/nintendoeurope
Nintendo UK on Twitter https://twitter.com/nintendouk
For all enquiries please contact: pr@nintendo.co.uk
For all assets please log onto: http://assetslibrary.nintendo.co.uk

About Nintendo 3DS
Nintendo 3DS offers Parental Controls so that parents can control the level of 3D their children can view on the Nintendo 3DS as well as the content they can access. Nintendo 3DS also features a 3D depth slider which lets players turn off or adjust the level of 3D they want on the 3D Screen, two built-in screens for different functionality, a Circle Pad which provides a full 360 degrees of direction, a built-in motion sensor and gyro sensor. It is equipped with three cameras (two of which are facing outwards to allow the taking of 3D pictures), houses a 2GB SD Memory Card and is compatible with AR Cards which come packaged with Nintendo 3DS. Nintendo 3DS is also backwards compatible with all existing Nintendo DS games, which can be played in 2D on your Nintendo 3DS system.

About Nintendo
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.9 billion video games and more than 630 million hardware units globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi™ and Nintendo DSi™ XL, as well as the Game Boy™, Game Boy Advance™, Super NES™, Nintendo® 64 and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.
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