NEW YORK, April 21, 2005 â€“ Nintendo of America today announces the Nintendo WorldTM store, located in the heart of New York City's Rockefeller Center, will open on May 14, 2005. Nintendo World will celebrate with a grand opening block party outside the store in Rockefeller Plaza.
"Nintendo chose New York City as the home for the first-ever Nintendo World store as New York has always been the center of non-stop excitement, just like Nintendo," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "2005 has already been a great year for Nintendo â€“ from the continued success of Nintendo DSTM and Game BoyÂ® Advance SP, to chart-topping Nintendo GameCubeTM games. The Nintendo World store will continue this by providing a venue for tourists, teens, families, gamers and interactive entertainment fans of all ages to play new games and sample upcoming ones."
To celebrate the launch, Nintendo will host an exclusive "block party" in Rockefeller Plaza outside of the Nintendo World store on Saturday, May 14. Open to all, the event will feature interactive game kiosks, giveaways and gaming competitions, and even the chance to play against a celebrity. Nintendo prizes will be given out throughout the day. More details on the block party will be announced in coming weeks.