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Media Alert - Nintendo Hosts Wii Midnight Launch at Toys R Us Times Square
Company: Nintendo
Date: 17 Nov 2006
WHAT: Eager consumers will line Broadway beginning Saturday, Nov. 18 to be among the first Nintendo fans in North America to buy the highly anticipated new Wii video game console when Toys "R" Us Times Square opens its doors at 12:01 am on Sunday, Nov. 19.
Toys "R" Us Times Square in New York City will be transformed into the ultimate entertainment center with interactive gameplay, music, fun, games and special appearance by Nintendo President, Reggie Fils-Aime, who will sell the first Wii. Activities begin at 8 p.m., and the store will remain open past midnight to accommodate shoppers.
Wii, priced at an MSRP of just $249.99, is already singled out as one of the most highly sought-after gifts this holiday season.
WHO: Reggie Fils-Aime, President & COO, Nintendo of America
Gerald Storch, Chairman and CEO, Toys "R" Us, Inc.
Ron Boire, President, Toys "R" Us, U.S.
Consumers and video game fans of all ages
WHEN: Saturday, Nov. 18
Before 8 p.m.: Fans begin to line up on Broadway
8 p.m.: Media check-in begins, entertainment starts
11:45 p.m.: Countdown to midnight commences
Sunday, Nov. 19
12:01 a.m.: Doors open for consumers to be first in the United States to purchase Wii
WHERE: Toys "R" Us Times Square
1514 Broadway (at 44th Street)
New York, NY 10036
(Please use the 44th Street Seasonal Entrance)
NEWS/VISUALS:
* Dedicated fans lined up at Toys "R" Us Times Square, eagerly waiting to be among the first to purchase the new Wii video game system
Nintendo President presenting Wii to first consumer
Consumers participating in interactive game play while waiting in line
Live entertainment including acrobats and performances by DJ Ravidrums
Countdown to the Midnight Launch of Wii
A big celebration as the clock strikes midnight
Consumer reactions to their new Wii systems
B-roll available
Toys "R" Us Times Square in New York City will be transformed into the ultimate entertainment center with interactive gameplay, music, fun, games and special appearance by Nintendo President, Reggie Fils-Aime, who will sell the first Wii. Activities begin at 8 p.m., and the store will remain open past midnight to accommodate shoppers.
Wii, priced at an MSRP of just $249.99, is already singled out as one of the most highly sought-after gifts this holiday season.
WHO: Reggie Fils-Aime, President & COO, Nintendo of America
Gerald Storch, Chairman and CEO, Toys "R" Us, Inc.
Ron Boire, President, Toys "R" Us, U.S.
Consumers and video game fans of all ages
WHEN: Saturday, Nov. 18
Before 8 p.m.: Fans begin to line up on Broadway
8 p.m.: Media check-in begins, entertainment starts
11:45 p.m.: Countdown to midnight commences
Sunday, Nov. 19
12:01 a.m.: Doors open for consumers to be first in the United States to purchase Wii
WHERE: Toys "R" Us Times Square
1514 Broadway (at 44th Street)
New York, NY 10036
(Please use the 44th Street Seasonal Entrance)
NEWS/VISUALS:
* Dedicated fans lined up at Toys "R" Us Times Square, eagerly waiting to be among the first to purchase the new Wii video game system
Nintendo President presenting Wii to first consumer
Consumers participating in interactive game play while waiting in line
Live entertainment including acrobats and performances by DJ Ravidrums
Countdown to the Midnight Launch of Wii
A big celebration as the clock strikes midnight
Consumer reactions to their new Wii systems
B-roll available
Related Resources:
None
Game: Wii (Wii)
None
Game: Wii (Wii)
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