ESL and Paradox Interactive Unleash The Showdown Effect Upon Cologne in 5,000 Euros Competition
COLOGNE, GERMANY – February 15th, 2013 – The Electronic Sports League (ESL), Europe’s premier professional gaming league, has partnered with games publisher Paradox Interactive to give the world a sneak peek at The Showdown Effect, a new 2.5D explosive multiplayer platform shooter. ESL will host a live studio event in its ESL TV Studio on Wednesday, February 20th, starting at 20:00 CET, where fifty gamers from the audience will band together in teams and battle to win a share of a 5,000 Euros prize pool. The entire event will also be streamed live, worldwide, on ESL TV.

Attendees will have the opportunity to get hands-on experience with The Showdown Effect, an upcoming release from Paradox Interactive that pits players against one another in high-intensity gunfights and brawls inspired by 1980’s action movies. The Showdown Effect is scheduled for release on March 5th, but competitors in the ESL event will get an early taste of the nostalgic action, alongside food, beverages, and 5,000 Euros in prizes during an action-packed tournament.

The event will be streamed by ESL TV’s partner Twitch.tv, the leading video stream platform for gamers in the world. Both live audiences and streaming spectators can tune in on Wednesday, February 20th to see who is left standing at the end of the mayhem.

Sean Charles, Vice President of Communication and Marketing at Turtle Entertainment:
“The Showdown Effect is a blast, both literally and figuratively speaking, and brings back so many memories of sitting in front of the tv at night and watching tough guys like Arnold, Bruce and Sylvester pull off insane stuff. Now I’m able to do that myself in this 2,5D platform shooter from Paradox Interactive at the ESL TV Studio next Wednesday.”

Mattias Lilja, Executive Vice President Production at Paradox Interactive:
“ESL is a key player in the e-sports arena of the world, who continues to drive development and innovation, and we couldn't be more thrilled to partner up with them for The Showdown Effect and other upcoming projects.”

You can find out more information about The Showdown Effect at http://www.paradoxplaza.com/games/the-showdown-effect
You can also learn more about the ESL by visiting www.esl.eu

Electronic Sports League
The Electronic Sports League (ESL) is the largest and most important league for gamers in Europe consisting of more than 4 million registered members and more than 800,000 registered teams. ESL is operated by the company Turtle Entertainment GmbH since 2000 and offers more than 3,500 professional leagues and amateur ladders from a variety of games. Nearly 400.000 matches per month are being played worldwide using the ESL technology. The ESL website currently reaches above 2.5 million unique visitors a month and about 35,000 new players register every month. Further information: www.esl.eu

Turtle Entertainment GmbH
Turtle Entertainment is a leading company in the field of competitive gaming and electronic sports. Founded in the year 2000 the company is currently offering its services in more than 46 countries including the USA and China. Core of Turtle's services is its online portal called Electronic Sports League (ESL), which became a highly popular destination site for competitive computer gamers around the world. The portal reaches up to ten million visits a month (IVW) generated by more than 4 million registered users. Turtle Entertainment broadcasts ESL events via ESL TV, ESL's web TV service, since 2007. The headquarter has more than 115 employees and is located in Cologne, Germany. Important business partners of Turtle Entertainment are global corporations such as Intel, Deutsche Post - DHL, BenQ, Razer, TwitchTV, Sennheiser, ASUS, Red Bull, RaidCall, TrendMicro, SteelSeries, Supermicro, gamed!de, Riot Games and Blizzard Entertainment. Further information is available at www.turtle-entertainment.com

Paradox Interactive
Since 1999, Paradox Interactive has been a leading global publisher of PC-based strategy games. World-renowned for its strategy catalogue, the company holds a particularly strong presence in the United States and Europe. Its steadily-growing portfolio includes firmly established PC franchises such as the critically acclaimed Europa Universalis, Crusader Kings, Victoria and the Hearts of Iron series created by Paradox Development Studio. 2013 will be Paradox Interactive’s most ambitious line-up of titles to date with such anticipated releases as March of the Eagles, Impire, Dungeonland, The Showdown Effect, East vs. West: A Hearts of Iron Game, Cities in Motion 2 and Europa Universalis IV. It is also expanding its presence in the free-to-play arena with the upcoming game Salem: The Crafting MMO.
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