Diplomacy Goes Gold!
Stockholm, September 27, 2005 - Publisher and developer Paradox Interactive announced today that their next PC strategy game, DIPLOMACY, has gone gold and will be shipping to retail stores across North America on October 4, 2005. The rest of Europe will follow later in October and November. The suggested retail price is $39.99 (? 39.95) and has been rated: E for Everyone (North America); 6 years (Germany, Austria, Switzerland); and +3 years (rest of Europe).

DIPLOMACY, which is under license from the Hasbro Properties Group, the intellectual property development arm of Hasbro, Inc. (NYSE: HAS), is a world where empires rise and fall at a word and where careful negotiation can defeat even the most menacing military. Twentieth century Europe stands as the battlefield on which seven major international powers will wage war in an attempt to reign supreme. Lead any one of them to victory using whatever means necessary, but keep in mind that each nation has its own unique advantages and drawbacks.

"DIPLOMACY has been hailed as one of the best board games in the world and it has been great to work with Hasbro and Atari on this project", says Fredrik Lindgren, Director of Publishing at Paradox Interactive. "The PC game will open up new possibilities of DIPLOMACY play and the legacy of DIPLOMACY will be carried on to new generations of players".

Paradox Interactive's PC adaptation offers single player capabilities, as well as multiplayer options to play over the Internet or via LAN. A graphical negotiation language crosses language barriers and allows for efficient communication with Human and AI players alike. DIPLOMACY uses online servers with matchmaking services; ranking ladders and more and players will be smoothly introduced to play through the in-depth tutorial.

Paradox Interactive has licensed the right to create DIPLOMACY for PC from Atari through the brand owner Hasbro. The board game DIPLOMACY is presently manufactured under the AVALON HILL label from Wizards of the Coast, a Hasbro subsidiary.

For more on DIPLOMACY please visit www.diplomacy-pcgame.com or contact Paradox Interactive at pr@paradoxplaza.com.

About Paradox Interactive
Paradox Interactive has been a leading publisher and developer of strategy games for the PC platform since 1999. Well renowned in their niche of strategy games, the company's distribution network and followers span the globe. Paradox's experienced team has completed more than 16 titles, including such best-selling games as the Europa Universalis and Hearts of Iron franchises, as well as Crusader Kings.

About the Hasbro Properties Group
The Hasbro Properties Group (HPG), the intellectual property development arm of Hasbro, Inc., (NYSE:HAS), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, DUEL MASTERS, MY LITTLE PONY, MONOPOLY and CANDY LAND, beyond the toy and game aisle, creating rich lifestyle experiences.

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HASBRO and its logo, AVALON HILL, and the AH names and logos, DIPLOMACY and THE GAME OF INTERNATIONAL INTRIGUE are trademarks of Hasbro and are used with permission. © 2005 Hasbro. All Rights Reserved.

ATARI, and all related titles, logos and characters are trademarks of Atari, Inc. and are used with permission. Programming Code for DIPLOMACY game © 2005 Atari Interactive, Inc. All rights reserved.
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