Based in Alberta, Canada, Ph03nix New Media is a game development company focused on creating inspiring and entertainment multi-platform games. Founded in 2003 by entrepreneur, Jon Lam, Ph03nix New Media specializes in designing casual games, and has received widespread recognition for the Curse of the Pharaoh series, which topped the charts on leading casual game portals. Ph03nix New Media is backed by AVAC Ltd. and received $1.1 million in investment funding. In 2009, Ph03nix New Media launched the iPhoenix Fund, an investment fund focused on development for the iPhone platform. Additionally, the company acquired Blue Unit Studios, a Calgary-based iPhone game development studio, and formed Big Stack Studios and Triple Hippo Studios, the iPhone and casual games divisions of Ph03nix New Media.