Reef Entertainment has secured the rights to major UK development company Rebellionâ€™s new extreme sports franchise Free Running on PS2 and PSP.
â€œThis is a major coup for usâ€ said Reefâ€™s CEO Peter Rezon, â€œFree Running or Le Parkour, as itâ€™s known in France, has been one of the fastest growing underground youth sports over the past two years, gaining massive popularity around the world.â€
Peter Rezon continues, â€œWith a breakout into the mainstream for itâ€™s leading exponents and high profile recognition of the sport through films such as District 13, the new James Bond movie - Casino Royale and Madonnaâ€™s music video for her Number 1 single â€˜Jumpâ€™, everyone is beginning to see just how exciting this sport is. We are expecting great things from the game.â€
Rebellion acquired all rights to Free Running game along with the registered trademarks, through its acquisition of the former Core Design Studios in Derby from Eidos earlier in the year.
â€œWe recognised the games potential immediately.â€ said Chris Kingsley CTO of Rebellion, â€œCoupled with the feedback we received from focus groups and leading lights from the sport itself reinforces our conviction that Free Running will be a huge success.â€
Jason Kingsley CEO and Creative Director of Rebellion commented â€œFree Running is currently QAâ€™s favourite game, which is a very good sign. Some players have described it as â€˜Tony Hawks without the skateboardâ€™ if we get anywhere near that level of success, weâ€™ll be immensely pleased.â€
In addition to featuring characters based on the leading free runners in Europe, Free Running has been developed with the help of the sports brand specialist Adidas. Their Free Running apparel and high fashion training shoes all feature in-game.
Peter Rezon concludes; â€œThe initial launch will take place across Europe in Q1 2007, with the US release coming shortly after that. The feedback from partners and distributors who have seen the game has been excellent and we expect to see significant sales from this release.â€
For more information on the Free Running game, visit www.freerunning.com