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Bombardier and Resolution Promote Snowmobile Sports Game Ski-Doo X-Team Racingâ„¢ Seasons 2005-06 and 2006-07
Company: Resolution Interactive
Date: 20 Apr 2005
Resolution Interactive AB and Bombardier Recreational Products Inc (BRP) have signed a Licence Agreement for snowmobile game Ski-Doo X-Team Racingâ„¢ for PC featuring the new sled models of 2006. BRP will use the game as a marketing tool during upcoming seasons, while Resolution is given the rights to exploit the game on markets worldwide.
Matti Larsson, CEO, Resolution Interactive, “The Ski-Doo agreement gives us distribution channels and marketing support to make the game successful. Online multiplayer and dynamic in-game advertisement is supported as part in our strategy to spearhead online game technology and innovationâ€.
During two snowmobile seasons (2005-06 and 2006-07) two demo versions of the X-Team Racing game for PC will be featured on the official Ski-Doo website, www.ski-doo.com, and Freestyle website, www.ridefreestyle.com, which has on average 450,000 visits per month, with a peak of 1 million at launch of new models.
“Ski-Doo X-Team Racing is a great example of game technology used as a marketing tool towards new customer segments. The game will be featuring the new Freestyle which is designed for the next generation of snowmobilers. It is a great opportunity for BRP to offer a priceless visibility for this new model to a generation delighted by video gamesâ€, says BRP Marketing Manager Marc-André Dubois.
About Resolution Interactive
Resolution Interactive AB is a company based in Umeå, Sweden, focusing on online games and technology development, branding and sales. Resolution is developing the following new game titles: Ski-Doo X-Team Racing, Clusterball 2, Furiae, Sprint Madness, Tompta and Righteous Battles. For more information, please visit www.resolutioninteractive.com.
About Bombardier Recreational Products (BRP)
BRP manufactures Ski-Doo® and Lynx® snowmobiles, Sea-Doo® watercraft and sport boats, Johnson® and Evinrude® outboard engines and Bombardier* all-terrain vehicles (ATV or Quad). BRP also manufacture the RM1 karts and the reputable Rotax® engines that propel not only the majority of the BRP vehicles but also motorcycles made by other renowned manufacturers such as Aprilia and BMW, and small airplanes. BRP produce a large range of clothing, parts and accessories, including revolutionary Modular helmet and the new BV2S helmet. At January 31, 2004, BRP had more than 7000 employees in over 80 countries worldwide with revenues at 2.49 billion $ CAN.
Matti Larsson, CEO, Resolution Interactive, “The Ski-Doo agreement gives us distribution channels and marketing support to make the game successful. Online multiplayer and dynamic in-game advertisement is supported as part in our strategy to spearhead online game technology and innovationâ€.
During two snowmobile seasons (2005-06 and 2006-07) two demo versions of the X-Team Racing game for PC will be featured on the official Ski-Doo website, www.ski-doo.com, and Freestyle website, www.ridefreestyle.com, which has on average 450,000 visits per month, with a peak of 1 million at launch of new models.
“Ski-Doo X-Team Racing is a great example of game technology used as a marketing tool towards new customer segments. The game will be featuring the new Freestyle which is designed for the next generation of snowmobilers. It is a great opportunity for BRP to offer a priceless visibility for this new model to a generation delighted by video gamesâ€, says BRP Marketing Manager Marc-André Dubois.
About Resolution Interactive
Resolution Interactive AB is a company based in Umeå, Sweden, focusing on online games and technology development, branding and sales. Resolution is developing the following new game titles: Ski-Doo X-Team Racing, Clusterball 2, Furiae, Sprint Madness, Tompta and Righteous Battles. For more information, please visit www.resolutioninteractive.com.
About Bombardier Recreational Products (BRP)
BRP manufactures Ski-Doo® and Lynx® snowmobiles, Sea-Doo® watercraft and sport boats, Johnson® and Evinrude® outboard engines and Bombardier* all-terrain vehicles (ATV or Quad). BRP also manufacture the RM1 karts and the reputable Rotax® engines that propel not only the majority of the BRP vehicles but also motorcycles made by other renowned manufacturers such as Aprilia and BMW, and small airplanes. BRP produce a large range of clothing, parts and accessories, including revolutionary Modular helmet and the new BV2S helmet. At January 31, 2004, BRP had more than 7000 employees in over 80 countries worldwide with revenues at 2.49 billion $ CAN.
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Game: Ski-Doo X-Team Racing (PC)
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Game: Ski-Doo X-Team Racing (PC)
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