Sony Computer Entertainment Europe Announces Introduction of Ceramic White PSP
Company: S.C.E.E.
Los Angeles, 9th May 2006 – Sony Computer Entertainment Europe (SCEE) today announced the expansion of the PSP™ (PlayStation®Portable) line-up in Europe with the introduction of a new colour, ‘Ceramic White’, effective 15th

May 2006.



The ‘Ceramic White’ PSP extends the already well-established design credentials of PSP, with a clean and elegant look that will prove attractive and appealing to a wider audience of beauty, fashion and style lovers.



Launching in the hugely popular Value Pack version, the ‘Ceramic White’ PSP will come equipped with special white accessories, including Headphones with Remote Control, Wrist Strap, Pouch and a 32MB Memory Stick Duo™.



Since its European launch in September 2005, sales of the black PSP to consumers in the SCEE territories have reached almost 4 million units. In addition to the gaming, movie and music capabilities of PSP, the network features have also proved hugely popular, with downloads of additional content from www.yourpsp.com exceeding 3 million items. Popular downloadable content includes short videos, game demos and content to enhance existing titles such as additional vehicles, circuits and music for WipEout Pure, the genre leading title from SCEE.



“We are delighted to be launching the Ceramic White PSP in Europe”, said Stephane Hareau, PSP Senior Brand Manager for SCEE. “The sophistication and elegance of the Ceramic White PSP will encourage many more people to discover the unique entertainment experience of PSP. With the features and benefits of PSP expanding all the time, and with more PSP innovations on the horizon, PSP will soon become an essential companion for everyone’s entertainment needs”.

Note to editors
‘Ceramic White’ PSP Product Specifications

Product Name - PSP™(PlayStation®Portable) Value Pack

Colour - ‘Ceramic White’

Product Codes
PSP-1002KCW (Australia)
PSP-1003KCW (UK)
PSP-1004KCW (EU)
PSP-1008KCW (Russia)

Release Date - May 15th, 2006 (Monday)

Recommended Retail Price - €249

Included:
AC Adaptor
Battery Pack
Memory Stick Duoâ„¢ (32MB)
Headphones with Remote Control
Pouch & Wrist Strap (White)



About Sony Computer Entertainment Europe Ltd. As at 27 April 2006 Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®2 and PSP™ (PlayStation®Portable) software and hardware in 104 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the platforms in these territories. Between its European debut on 24th November 2000 and the end of March 2006, over 38 million PlayStation®2 consoles have been shipped across the SCEE territories, over 103 million worldwide, making it one of the most successful consumer electronic products in history. Between its European debut on 1st September 2005 and the end of March 2006, over 5 million PSP systems have been shipped across the SCEE territories, with over 17 million shipped worldwide since its Japanese launch in December 2004.

More information about PlayStation products can be found at
www.playstation.com and www.yourpsp.com or visit the Virtual Press Office at www.scee.presscentre.com.

PlayStation and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PSP and UMD (Universal Media Disc) are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.
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