Sony Computer Entertainment UK Announces Two New PLAYSTATION®3 Packs for Christmas
Company: S.C.E.E.
London, 5 October 2007 – Sony Computer Entertainment UK (SCEUK) today announced details of two new PLAYSTATION®3 (PS3™) packs that will be launched on 10th October 2007. The existing PS3 Starter Pack will be replaced by a 60GB value pack at a price of £349. Additionally, a new 40GB entry level PS3 model will be introduced at £299.

Providing a highly attractive entry point to the world of high definition gaming and movies, the new PS3 is designed to bring the next generation of interactive home entertainment to households all across Europe. Along with an expanding line-up of PS3 titles (a total of 65 titles tracking across all genres by Christmas), the new PS3 is equipped with a 40GB HDD and includes all the features central to the High Definition entertainment experience; true next generation gameplay, stunning High Definition Blu-ray Discâ„¢ movies, SIXAXISâ„¢ wireless controller, USB, Wi-Fi and HDMI connectivity, all powered by the Cell Broadband Engineâ„¢, the digital heart of PS3.

As with the 60GB PS3, the new PS3 features upgradeable firmware allowing new features and functionality to be added to the system as time progresses. A recent firmware update, for example, enabled PS3 to upscale DVD’s played on the system to full 1080P High Definition.

The introduction of the new PS3 has been determined following user feedback from thousands of existing PS3 owners as well as research into future potential PS3 owners. The new model features two USB 2.0 ports rather than four and no longer includes the multi memory card port – both features that, for those who wish, can be enhanced or provided through the addition of readily available aftermarket accessories.

The new model is also no longer backwards compatible with PlayStation®2 titles, reflecting both the reduced emphasis placed on this feature amongst later purchasers of PS3, as well as the availability of a more extensive line-up of PS3 specific titles (a total of 65 titles across all genres by Christmas).

The existing Starter Pack will be replaced by a new Value Pack featuring a fully functioning 60GB PS3 with extensive backwards compatibility, a SIXAXIS wireless controller and two first party titles which will be offered at a price of £349. The 60GB model represents outstanding value for the keen gamer wishing to upgrade to the High Definition capabilities of PS3.

“As we approach our very first PlayStation Christmas, it is satisfying to be able to offer UK consumers the choice of two PlayStation 3 packages both now representing remarkable value,” commented Ray Maguire, managing director of SCEUK, “We have a brand new 40GB machine that represents an excellent entry point into the world of High Definition games and movies, and we have the fully featured 60GB machine being offered with two next generation gaming experiences at a highly competitive price.”

“The introduction of the new PS3 has been the result of extensive research into the entertainment needs and preferences of the next generation of PS3 owners,” said David Reeves, President of SCEE. “It has allowed us to deliver an extremely advanced, yet highly affordable High Definition entertainment system, configured to the needs of the next generation of European PS3 owners. PS3 has always been the device of choice for the discerning gamer and entertainment seeker, and the new PS3 is more than ever the perfect High Definition entertainment system.

About Sony Computer Entertainment Europe Ltd
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP® (PlayStation®Portable) software and hardware in 102 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in Europe on 23 March 2007 and the end of March 2007 over 1.6 million units have been shipped across the SCEE territories, over 5.5 million globally. Between its European debut on 24th November 2000 and the end of March 2007, over 44 million PlayStation 2 consoles have been shipped across the SCEE territories, over 117 million worldwide, making it one of the most successful consumer electronic products in history. Between its European debut on 1st September 2005 and the end of March 2007, over 8.8 million PSP systems have been shipped across the SCEE territories, with over 25 million shipped worldwide since its Japanese launch in December 2004.

More information about PlayStation products can be found at www.playstation.com or visit the Virtual Press Office at www.scee.presscentre.com.

PlayStation, PSP and the PlayStation logo are registered trademarks of

Sony Computer Entertainment Inc. PS3 and Cell Broadband Engine trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.
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