Hello Kitty ® Kruisers Coming Soon to Wii U from Bergsala Lightweight Llc and Scarab Entertainment
AUSTIN TX – October 8, 2013 – Bergsala Lightweight LLC and Austin-based Scarab Entertainment today announced that Hello Kitty Kruisers, a family-friendly racing game, is now in development for Wii U release in Q4 2013 with other platforms, including iOS and Android, to follow. Targeting girls and a broader family demographic, Hello Kitty Kruisers will bring Hello Kitty to consoles in an action-packed adventure. On land, over water, and through air, race your way to victory as Hello Kitty and her Sanrio ® friends bring the whole family together when the game hits shelves later this year.

“The idea of having a Sanrio console game that my son and daughter can enjoy together (and with me) was an obvious yes,” said Karim Farghaly, CEO of Scarab Entertainment. “We’re taking one of the best-selling genres (kart racing) and turning it into something more exciting for the Wii U generation.”

What is Hello Kitty Kruisers?:

Race by land, sea and air in cars, boats and planes with ten of your favorite Sanrio characters including Hello Kitty, Badtz-Maru ®, Keroppi ®, My Melody ® and many more.
Challenge yourself with adventure, quick play and tournament single-player modes, or challenge your friends and family with multiplayer quick play and tournaments.
Unlock new characters, vehicles, power-ups and customizable gear to personalize (and rev-up) your gameplay experience.
Zoom through sixteen unique tracks in five distinct worlds (like Island Paradise, Icicle Alley and more).
Complete objectives, earn stars and unlock bonus content as you race through twenty tricky tracks in adventure mode.

The Wii U and Mobile versions will be published by Bergsala Lightweight LLC who has previously published other Sanrio-branded titles such as “Loving Life with Hello Kitty and Friends” (Nintendo DS) and “Travel Adventures with Hello Kitty” (Nintendo 3DS).

Get a sneak peek in the first screen shots, released today: https://db.tt/9K5c5iGw

Published under license from Sanrio, Inc., Hello Kitty Kruisers follows several Hello Kitty branded iOS apps developed by Austin-based Scarab Entertainment, including the Sanrio Photo Fun social photo sharing app, and Hello Kitty Happy Town, a super-cute Sanrio city building game. Previously, Scarab co-produced Nintendo DS titles like Hello Kitty Party and Hello Kitty Picnic, and is excited to be working with the global pop icon for current-gen console and mobile platforms.

About Scarab Entertainment
Founded in 2009 and based in Austin, TX, Scarab Entertainment is dedicated to making quality apps and games for the whole family. The team consists of industry veterans with over 30 years combined experience developing and publishing interactive entertainment for the likes of Interplay, Sony, Acclaim, Sanrio and others. Scarab has a passion for casual content, a background in iconic pop brands, and a knack for creating award-winning experiences on mobile, social, consoles and handheld platforms. For more information, please visit www.scarabentertain.com

About Bergsala Lightweight LLC
Founded in 2010, Bergsala Lightweight LLC is the wholly owned subsidiary of a joint venture between Bergala AB, Nintendo’s long-time Distributor in Scandinavia and Lightweight Co., Ltd., a Japanese game industry stalwart. For more information, please visit www.bergsala-lightweight.com.

About Sanrio
Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, is a worldwide lifestyle brand founded on the “small gift, big smile®” philosophy - that a small gift can bring happiness and friendship to people of all ages. For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 15,000 U.S. locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information, please visit www.sanrio.com and www.facebook.com/hellokitty.