Sega Announces New Animated Series Based on Iconic Blue Hedgehog – Sonic Boom (Working Title) – Coming in Fall 2014
Company: Sega
SAN FRANCISCO & LONDON (October 1, 2013) — Sonic the Hedgehog™, the iconic video game character who has brought his trademark speed and attitude to four TV series and more than 70 video games, is returning to television in his first-ever CG animated series in the fall 2014. The action packed comedy series aimed at children 6-11 will debut first on Cartoon Network in the U.S. and on CANAL J and GULLI in France, with a global rollout to follow. The initial order of 52 eleven-minute episodes is co-produced by SEGA® of America Inc. and Genao Productions.

Sonic Boom is a character-driven comedy that leaves a trail of robot wreckage in its smoldering wake. The series centers on Sonic, his best friend and sidekick, Tails, their never-ending search for adventure, and their battles with Sonic’s arch-nemesis, Dr. Eggman. Rounding out the ensemble are fan favorites Knuckles and Amy Rose, plus a rogue’s gallery of enemies—some familiar to Sonic fans and some brand-new.

Evan Baily, Donna Friedman Meir, and Jane McGregor, Executive Producers for SEGA, packaged the series, bringing together SEGA, Cartoon Network, and Genao Productions. Sandrine Nguyen and Boris Hertzog, Executive Producers for Genao, assembled a world-class lineup of partners in France, including broadcasters GULLI and CANAL J, Lagardere Entertainment Rights and Lagardère Active TV Licensing & New Business. Baily, Meir and Nguyen developed the series, and Hertzog and McGregor structured the financing and negotiated all the deals. Baily (formerly EVP of Production and Creative Affairs for Classic Media) and Co-Executive Producer Bill Freiberger (The Simpsons, Drawn Together) are showrunners. Takashi Iizuka, the head of Sonic Team and driving creative force behind the Sonic games, is overseeing the series to ensure that it’s true to the Sonic characters and universe.

“Sonic is the star of the SEGA universe and the stage is now set for him to shine like never before. By teaming up with world-class partners in television animation like Cartoon Network, Genao Productions and GULLI, we’re ensuring that the Sonic legacy will be introduced to a new generation of children across the globe,” said Hiroyuki Miyazaki, SEGA’s Chief Content Officer for Sonic.

“We wanted to strengthen our TV channels’ editorial content with strong brands. This is our new objective. Sonic is an enormously popular and unique character with all the qualities of an animation series’ great hero—humor, bravery, loyalty, inventiveness. We are extremely proud to welcome him across our kids and family channels at Lagardère Active and will activate across these channels to raise awareness and excitement for the new series,” said Caroline Cochaux, Head of Programs, Kids & Family Channels, Lagardère Active.

“Genao is thrilled to collaborate with SEGA on this amazing project and embark on new adventures with the fastest hedgehog in the world. It is so exciting to work on such a world-class brand,” said Sandrine Nguyen, Managing Director of Genao.

Emmanuelle Bouilhaguet, Managing Director of Lagardere Entertainment Rights added “It is an amazing experience to be associated to such a powerful property with professional partners. International broadcasters are seeking for strong comedy and franchise based series and Sonic Boom is the perfect fit!”

“On the New Business & Licensing Side, we are proud and excited to handle the representation of Sonic which counts among the leading characters loved by kids. Thanks to our 360° platform which includes Digital Activities, Magazines, Indoor Parks, Grass Root events, we will push Sonic and the Consumer Products to a new level,” said Benoit Roque, Head of Lagardere Active TV Licensing & New Business.

SEGA is actively seeking partners in support of the new series launch across a range of industries including broadcast and licensing. In terms of television and digital distribution, Lagardere Entertainment Rights holds worldwide rights excluding the U.S. and Asia (but including Japan); SEGA Corporation will manage Asia (excluding Japan); Baily, Meir and McGregor will manage the US through McGregor’s company Jane McGregor, Inc. Licensing support will be spearheaded by Lagardère Active TV Licensing & New Business in France and SEGA in all other territories.

Sonic the Hedgehog first appeared as a videogame character in June 1991 and instantly became an icon for a generation of gamers. Defined by his super-fast speed and cool attitude, in the years since he first raced on to videogame consoles Sonic has become a true global phenomenon with over 140 million videogames sold or downloaded worldwide across consoles, PC’s, mobile phones and tablets. SEGA’s iconic blue blur has also gone on to enjoy incredible success in many licensed areas, such as toys, apparel, comics and animation. This year SEGA announced an exciting three title exclusive partnership with Nintendo for the Sonic the Hedgehog videogame franchise. The highly anticipated Sonic Lost World™ will be the first title to launch under this agreement and will be available in stores later this year for Wii U™ and Nintendo 3DS™ platforms.

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About SEGA Corporation:
SEGA® Corporation is a worldwide leader in interactive entertainment both inside and outside the home, encompassing consumer business, amusement machine sales and amusement center operations. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA® Corporation’s Web site is located at http://sega.jp.

About SEGA® of America, Inc. :
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA® of America’s Web site is located at www.sega.com.

About SEGA® Europe Ltd.:
SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA® Europe’s web site is located at www.sega.com.

About Genao Productions:
Headed up by Boris Hertzog and Sandrine Nguyen since 2008, the company has made a name for itself as one of the leading producers of French animation by producing 7 series in 3 years: ”Linus & Boom”, “Gnark”, “Monk”, “Fish & Chips”, “Scary Larry”, “Mini Wolf” and “Xiaolin Chronicles”.
In order to further strengthen its roots in animation, the company recently acquired the audiovisual adaptation rights to the celebrated comic strip published by the Delcourt Publishing Company « Les Légendaires » and pursues many ongoing ventures as well as currently developing unscripted programs and fiction for kids and family.

About Cartoon Network:
Cartoon Network (CartoonNetwork.com) is consistently the #1 U.S. television network among boys 6-11. Currently seen in 99 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About GULLI/CANAL J:
As France’s leading free youth and family channel, GULLI, operated by Lagardère Active and France Télévisions, draws an audience of both children and parents, with 6 million viewers daily. Since 2010, GULLI is France’s best known channel in its category. Today, in addition to the television channel, GULLI is a true family entertainment platform available on a wide variety of media, including digital (gulli.fr, GULLI Replay, connected TV applications, tablets and mobile phones, iTunes, etc.), with a full audio range, magazines, toys and field events. (Source: Mediamat/Mediametrie, annuel 2012)

CANAL J, the channel aimed at 8 to 12 years old, operated by Lagardère Active, confirms the wealth and diversity of its programming featuring animated series, comedy series and original shows based on the channel’s two mainstays: adventure and humour. CANAL J keeps a close eye on what’s happening on the playground, continues to reflect the key aspects of children’s lives.

About Lagardere Entertainment Rights:
Lagardère Entertainment Rights - the Lagardère Entertainment distribution arm - managed by Emmanuelle Bouilhaguet, is one of Europe’s largest distributors of television programs. LER’s catalogue of 7,000 hours spans every genre: fiction (‘Transporter – The Series’, ‘Dear Neighbours’, ‘Josephine Guardian Angel, ‘Justice Street, ‘Un Gars, une Fille’); documentary (‘Life Before Life, ‘Les Nouveaux Explorateurs, ‘the Cousteau catalogue’); animation (‘Xiaolin Chronicles’, ‘Mini-Wolf’, ‘Scary Larry’); and feature films (‘Cyrano de Bergerac’, ‘The Horseman on the Roof, ‘Evening Dress’).

About Lagardère Active TV Licensing and New Business:
Created in September 2010, Lagardère Active TV Licensing & New Business is a Division of Lagardère Active, the French Media Group. Its activity is integrated in the core of the Production, Acquisition and Programming Strategy of the 3 main Kids and Youth TV Channels developed by the Group: GULLI, CANAL J and TiJi
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