Sega to Provide Additional Marketing Push for Immortal Cities: Children of the Nile in Europe
Company: Sega
LONDON, UK - November 3, 2004 - SEGA® Europe Ltd, has announced a new release date for Immortal Cities: Children Of The NileTM for PC CD-Rom to provide greater support and awareness for this remarkable, breakthrough title. In order to maximise on market specifics the European language versions will launch January 28th, with the English language launch hot on their heels at February 4th. The decision to move the release date was made by key marketing executives at SEGA who feel Immortal Cities will greatly benefit by steering clear of this year's cluttered holiday climate. The extra time will be used to build on a core fan consumer base through extended Marketing and PR activities.

"The successful release of Immortal Cities: Children Of The NileTM is extremely important to SEGA Europe, across the initial launch period and through to post launch sell-through activity," commented Mike Hayes, Managing Director, SEGA Europe. "This game deserves a greater spotlight, and we believe moving it into the first quarter will provide this. We've been pleased to hear such positive publicity and consumer response to the game's beautiful, expansive and unique gameplay. Tilted Mill deserves the additional attention, and consumers will be thrilled when they see how much city building and real time strategy gaming has evolved through Immortal Cities."

Between now and January 2005, Immortal Cities: Children Of The NileTM will be the focus of an exceptional marketing and advertising campaign including press and TV coverage, demos, store displays, and internet updates.

Developed by Tilted Mill, Immortal Cities: Children Of The NileTM for PCs with Windows 95/98/Me/2000/XP operating systems, will be available at most major retail outlets, for further information please go to www.immortalcities.com or www.children-of-the-nile.com.

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About SEGA®
SEGA Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's web site is located at www.sega-europe.com

About Tilted Mill Entertainment
Tilted Mill Entertainment was established in 2001 by a "dream team" of industry veterans anxious to apply their vast collective experience to create groundbreaking, genre-bending game titles. Tilted Mill is a thriving, dynamic studio that continues to attract the industry's top development talent. Tilted Mill's homepage is www.tiltedmill.com.

About Myelin Media
Myelin Media, LLC. is a privately funded entertainment software publisher headquartered in New York City. Established in March 2004, Myelin aims to bring unique game content to consumers by empowering developer creativity. Myelin Media's web site is located at www.myelinmedia.com.

All rights reserved. Immortal Cities: Children of the Nile is the trademark of Myelin Media, LLC. SEGA and the SEGA logo are trademarks of the SEGA Corporation. All other trademarks are the property of their respective owners.
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