SEGA Partners With Petroglyph to Build Blockbuster RTS Franchise
Company: Sega
SAN FRANCISCO & LONDON (September 12, 2005) – SEGA of America, Inc. and SEGA, Europe Ltd. today announced a partnership with developer Petroglyph to create an original Real-Time Strategy (RTS) franchise for the PC. Most Petroglyph team members are former employees of Westwood Studios, where they worked on the company’s titles including Blade Runner™, Eye of the Beholder™, Dune 2™ and the blockbuster EA franchise Command & Conquer™. The Las Vegas-based development team are presently completing the much-anticipated Star Wars®: Empire at War™

Under the terms of the worldwide deal, Petroglyph will collaborate on creating a Modern Military / Sci-Fi themed RTS franchise exclusively for SEGA. SEGA will manage all marketing and distribution activities and work hand in hand with Petroglyph to supervise ongoing game development. Both companies will announce product and release details at a later date.

“SEGA is moving aggressively toward a leadership position in the RTS category and the team at Petroglyph is behind some of the finest games in the genre,” said Simon Jeffery, President and COO, SEGA of America. “We continue to rebuild SEGA as a leading publisher by collaborating with only the very best developers in North America and Europe.”

“Coincidentally, this deal marks the ten year anniversary of the blockbuster RTS series which most of the Petroglyph team worked on during our time at Westwood Studios,” said Michael Legg, President of Petroglyph. “We are extremely excited about our partnership with SEGA, as it will enable us to advance the RTS genre while creating fun and exciting experiences for gamers worldwide.”

This agreement, along with recent partnerships with developers Silicon Knights, Secret Level, Monolith Productions (project: Condemned™), Pseudo Interactive (project: Full Auto™); and the acquisition of esteemed developer, The Creative Assembly (project: Spartan: Total Warrior™) continues to highlight SEGA’s emphasis on the Western market.

About Petroglyph:
Petroglyph is an independent game development studio located in Las Vegas, Nevada. The company is composed of industry veterans with a studio wide average of over ten years in game development. The studio specializes in the Real-Time Strategy (RTS) genre, leveraging the experience gained from developing original hit franchises. Petroglyph’s web site is located at www.petroglyphgames.com.

About SEGA® Europe:
SEGA Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega-europe.com.

About SEGA® of America:
SEGA of America. is the American Publishing arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment. SEGA of America’s web site is located at www.sega.com/usa .

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Command & Conquer is a trademark or registered trademark of Electronic Arts Inc. in the U.S. and/or other countries.
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