Sega Announces Voice Talent for The Incredible Hulk™ Video Game
Company: Sega
SAN FRANCISCO & LONDON (April 9, 2008) - Marvel Entertainment, Inc., SEGA® of America, Inc and SEGA® Europe Ltd. today announced that all prominent cast members from the upcoming action-thriller from Universal Pictures and Marvel Studios, THE INCREDIBLE HULK, will also lend their voices and likeness to the video game of the same name, slated to release with the film in June 2008. Edward Norton, Liv Tyler, Tim Roth, Tim Blake Nelson and William Hurt will all take part in the game as their respective characters. Based on the film and the popular comic book series created by Stan Lee and Jack Kirby, THE INCREDIBLE HULK™ is being developed by Edge of Reality and published by SEGA for next-generation consoles and the PC.

SEGA brings the film’s A-list actors to the game to create a more authentic experience. Edward Norton (Fight Club, The Italian Job, The Illusionist) plays scientist Bruce Banner, a man desperately seeking to rid himself of the unbridled force of rage within him: The Hulk. Liv Tyler (The Lord of the Rings trilogy, The Strangers) is Dr. Betty Ross, Banner’s love interest, while Tim Roth (Reservoir Dogs, Pulp Fiction) voices Emil Blonsky (alter ego of The Hulk’s archenemy, The Abomination). Tim Blake Nelson (Syriana, Meet the Fockers) portrays Dr. Samuel Sterns, and William Hurt (Into the Wild, The Village) plays General Thaddeus “Thunderbolt” Ross, the man who wants to capture The Hulk and brutally exploit his power.

Fast-paced and action-packed, the blockbuster franchise and comic book saga will unfold for the first time on next-generation platforms, as Banner scours the planet trying to find anything to help him fight his involuntary rage. Take the role of one of Marvel®’s most powerful Super Heroes in THE INCREDIBLE HULK™, an intensely realistic third-person action video game. Gamers can demolish anything in their path, including lampposts, passing cars and even buildings. The fury-fueled game also features key moments from the film, as well as additional plotlines and characters from THE INCREDIBLE HULK universe. Players crash through New York City, battling gigantic enemies amidst soaring skyscrapers in a massive open world.

About SEGA® of America, Inc.
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at www.sega.com.

About SEGA® Europe Ltd.
SEGA® Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. The SEGA® Europe Web Site is located at www.sega-europe.com.

About Marvel Entertainment Inc.
With a library of over 5,000 characters, Marvel Entertainment, Inc. (NYSE: MVL) is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. For more information visit www.marvel.com.
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Game: The Incredible Hulk (working title) (Xbox 360)
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