SimBin Reveals More Than a Game at gamescom
SWEDEN, LIDKÖPING, Aug. 06, 2012 - RaceRoom Racing Experience combines traditional game play with a brand new community portal, all connected and seamlessly built into one platform making it More Than a Game™.

RaceRoom Racing Experience is a Free 2 Race concept where a high end racing game is provided for free. The concept offers the opportunity to purchase additional content, thus allowing every user to build the game of their dreams.

RaceRoom Racing Experience™ will be presented at GamesCom in SimBin’s exhibition booth, hosted by publisher RaceRoom Entertainment AG, found in hall 8.1, booth 030. Eight simulators will be hosted onsite for GamesCom attendees to get a first look at the new concept. Leading staff from SimBin will be available onsite to answer questions and provide walkthroughs for drop in as well as booked guests and media.

“On behalf of the entire development team, it is my pleasure to welcome everyone to the SimBin booth, to play for the first time ever a brand new racing game concept! With it, we aim to tighten the connection between real and virtual racing and create a new type of experience for anyone who loves to drive. We want to meet our fans and show the world what we have been working on!” Laura Bularca, Producer, SimBin.

If you wish to book a meeting or an interview with SimBin, please contact Sofie Madsen at:

About SimBin Studios AB:
SimBin is an award winning Swedish game development company with special focus on authentic racing games. With multiple industry awards and critically acclaimed titles in the bag already, the continued goal is to make authentic race gaming equally enjoyable and rewarding for beginners as well as for the hardcore veterans of the genre. In the SimBin portfolio of developed games you will find award winning self owned immaterial properties like the GTR and RACE game franchises next to “free to play” game concepts such as Volvo The Game as well as RaceRoom The Game which are spread to millions of users globally. Find more information on

About RaceRoom Entertainment AG:
The company, based in Rotkreuz, Switzerland, is an entertainment company with business premises for virtual motor sport, hardware and software developments in Germany and Sweden, which are used in stationary, mobile and online business models. As a division of KW automotive GmbH - the market leader and innovator for individual suspension solutions for the street and racing applications - and in cooperation with the “Race” software developer SimBin Studios, RaceRoom concepts are developed to make the fascination of motor sports virtually accessible to the wide public. RaceRoom offers point of sales- and event solutions and turns to the steadily growing online community of virtual motor sports with RaceRoom Racing Experience, a brand operated in the company network. In addition, flexible configurable game seat systems for Home Entertainment are developed and being sold (product series RR1000 and RR2000 series). Please find out more about RaceRoom at