SQUARE ENIX and PlayPhone Partner to Distribute Successful Game Franchise
TOKYO--(BUSINESS WIRE)--PlayPhone®, Inc., a global leader in mobile social gaming, today announced that Square Enix Co., Ltd. is bringing its popular FINAL FANTASY® III game to PlayPhone’s gaming network. This new partnership between PlayPhone and SQUARE ENIX® will make FINAL FANTASY III available to hundreds of millions of customers on PlayPhone’s massive mobile social gaming network.

“PlayPhone is a valuable distribution partner for SQUARE ENIX due to its existing relationships with key mobile carriers in the world’s most lucrative markets,” said Yoichi Haraguchi, Senior Vice President at SQUARE ENIX. “PlayPhone makes it easy for developers to distribute their games to western markets and the ease of integration and its new discovery feature makes it a natural fit for SQUARE ENIX’s mobile strategy.”

With direct access to PlayPhone’s tier-one carrier partnerships, SQUARE ENIX will gain PlayPhone’s developer features such as direct carrier billing and social powered game discovery that will make the FINAL FANTASY game an even stronger revenue generator in a highly competitive market. As mobile gaming continues its steep popularity curve, distribution and player virality are crucial to long-term success.

“SQUARE ENIX is a welcome addition to PlayPhone’s top-flight developer network,” said Anders Evju, CMO of PlayPhone. “Our collaboration with SQUARE ENIX reaffirms the value and quality of our gaming network and makes PlayPhone all the more compelling for global developers looking for the best way to win customers and build additional revenue streams for their games. We’re looking forward to a long partnership with SQUARE ENIX and distributing their games on our platform in the future.”

For more information on PlayPhone, visit playphone.com, on Facebook visit http://www.facebook.com/playphonegames, or follow us on Twitter @playphone.

About PlayPhone, Inc.

PlayPhone is the world’s leading mobile social gaming network, connecting global mobile service providers to a global gaming community. PlayPhone’s carrier partners cover 83% of North American subscribers. Most recently, PlayPhone announced its strategic relationship with Verizon, powering their mobile game store. Additional announcements coming soon. PlayPhone offers subscribers a single, engaging app to discover and play their favorite games with friends. In addition, PlayPhone lets game developers leverage PlayPhone’s extraordinary reach to launch and monetize games globally with a single integration SDK. Based in San Francisco, Calif., PlayPhone is funded by top venture firms Menlo Ventures, Cardinal Venture Capital, Coral Group, and Scale Venture Partners.

FINAL FANTASY, SQUARE ENIX and the SQUARE ENIX logo are registered trademarks or trademarks of the Square Enix Group.
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