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The Game Factory's Build-A-Bear Workshop Game Goes Gold
Company: The Game Factory
Date: 19 Oct 2007
SANTA MONICA, Calif. - Video game publisher “The Game Factory†announced today that the Build-A-Bear Workshop game has gone gold and is on schedule to ship in time for the Thanksgiving holiday to stores nationwide on November 5. Developed by Neko Entertainment, the simulation game will be available for the Nintendo DSTM system at a suggested retail price of $29.99.
Build-A-Bear Workshop, the video game, brings the furry fun of making your own stuffed animal fun on the Nintendo DSTM. The gameplay offers a unique immersive experience which replicates the experience of creating & accessorizing your own furry friend when entering a Build-A-Bear Workshop store. The game allows consumers to approach the Build-A-Bear Workshop concept with the same hands-on, do-it-yourself formula found in the retail outlets. This level of interactivity is achieved through the use of Nintendo DS touch screen and wireless technology, enhanced graphics as well as an innovative control mechanism.
According to Maxine Clark, Founder and Chief Executive Bear of Build-A-Bear Workshop, "We are beary excited about the launch of the Build-A-Bear Workshop game for Nintendo DSTM. The game uniquely captures for our Guests and tween gamers the fun and creativity of our store experience for this important platform. Our Cub Advisor testers gave it a 5 paw (out of 5 paw) rating in their recent live testing."
Gamespot’s Guy Cocker, commented that “the Nintendogs-like game expands on the gifting concept of the chain while making some excellent use of the touch-screen interface.â€
“The Build-A-Bear Workshop game has a lot of substance to it, and the deep mini-games and simulation elements should make it a title that stands above its peers in the genre,†wrote Steven Hopper a reviewer at Gamezone.
The Build-A-Bear Workshop game will give you the chance to virtually personalize a furry friend of your liking, name, brush and care for it as well as buy virtual clothes and accessories. Learn how to perform moves with the new DS Build-A-Bear Workshop trick control, explore your very own Cub Condo®, and unlock different themed mini-games as you win virtual money to buy additional accessories and clothes along the way. Spend some time in the photo studio and share your photo album and clothes collection wirelessly with your friends.
“We are really excited with the positive reaction we received from the trade, press & consumers in anticipation of our Nov 5th launch of Build-A-Bear Workshop for the Nintendo DSTM; we believe we’ve been able to capture the essence of the unique Build-A-Bear retail experience and are confident that Build-A-Bear Workshop fans, parents and Nintendo DSTM owners will agree†said Game Factory’s Vice President North America Leah Kalboussi.â€
About THE GAME FACTORY
The Game Factory, trading as The American Game Factory, Inc in North America, is an international publisher of video and computer games based on leading international children’s characters. It is a subsidiary of the K.E. Mathiasen Group A/S, the largest Nordic company within children's licenses and spanning many different product categories such as: Apparel, toys, candy, home furnishing and games. For more corporate and product information, please visit www.gamefactorygames.com
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc., is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 300 stores in the United States, Puerto Rico, Canada, the United Kingdom, Ireland and France. The addition of franchise stores in Europe, Asia, Africa and Australia make Build-A-Bear Workshop the leader in interactive retail. In November 2004, the company expanded the make-your-own concept from stuffed animals to dolls with the opening of its first friends 2B made® stores, where Guests can make their own doll friends. In April 2006, Build-A-Bear Workshop acquired The Bear Factory Limited and Amsbra, Ltd. adding company-owned stores in the United Kingdom and Ireland. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $437 million in fiscal 2006. For more information, call 888.560.BEAR (2327) or visit the company’s award-winning Web sites at www.buildabear.com and www.friends2bmade.com.
Build-A-Bear Workshop, the video game, brings the furry fun of making your own stuffed animal fun on the Nintendo DSTM. The gameplay offers a unique immersive experience which replicates the experience of creating & accessorizing your own furry friend when entering a Build-A-Bear Workshop store. The game allows consumers to approach the Build-A-Bear Workshop concept with the same hands-on, do-it-yourself formula found in the retail outlets. This level of interactivity is achieved through the use of Nintendo DS touch screen and wireless technology, enhanced graphics as well as an innovative control mechanism.
According to Maxine Clark, Founder and Chief Executive Bear of Build-A-Bear Workshop, "We are beary excited about the launch of the Build-A-Bear Workshop game for Nintendo DSTM. The game uniquely captures for our Guests and tween gamers the fun and creativity of our store experience for this important platform. Our Cub Advisor testers gave it a 5 paw (out of 5 paw) rating in their recent live testing."
Gamespot’s Guy Cocker, commented that “the Nintendogs-like game expands on the gifting concept of the chain while making some excellent use of the touch-screen interface.â€
“The Build-A-Bear Workshop game has a lot of substance to it, and the deep mini-games and simulation elements should make it a title that stands above its peers in the genre,†wrote Steven Hopper a reviewer at Gamezone.
The Build-A-Bear Workshop game will give you the chance to virtually personalize a furry friend of your liking, name, brush and care for it as well as buy virtual clothes and accessories. Learn how to perform moves with the new DS Build-A-Bear Workshop trick control, explore your very own Cub Condo®, and unlock different themed mini-games as you win virtual money to buy additional accessories and clothes along the way. Spend some time in the photo studio and share your photo album and clothes collection wirelessly with your friends.
“We are really excited with the positive reaction we received from the trade, press & consumers in anticipation of our Nov 5th launch of Build-A-Bear Workshop for the Nintendo DSTM; we believe we’ve been able to capture the essence of the unique Build-A-Bear retail experience and are confident that Build-A-Bear Workshop fans, parents and Nintendo DSTM owners will agree†said Game Factory’s Vice President North America Leah Kalboussi.â€
About THE GAME FACTORY
The Game Factory, trading as The American Game Factory, Inc in North America, is an international publisher of video and computer games based on leading international children’s characters. It is a subsidiary of the K.E. Mathiasen Group A/S, the largest Nordic company within children's licenses and spanning many different product categories such as: Apparel, toys, candy, home furnishing and games. For more corporate and product information, please visit www.gamefactorygames.com
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc., is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 300 stores in the United States, Puerto Rico, Canada, the United Kingdom, Ireland and France. The addition of franchise stores in Europe, Asia, Africa and Australia make Build-A-Bear Workshop the leader in interactive retail. In November 2004, the company expanded the make-your-own concept from stuffed animals to dolls with the opening of its first friends 2B made® stores, where Guests can make their own doll friends. In April 2006, Build-A-Bear Workshop acquired The Bear Factory Limited and Amsbra, Ltd. adding company-owned stores in the United Kingdom and Ireland. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $437 million in fiscal 2006. For more information, call 888.560.BEAR (2327) or visit the company’s award-winning Web sites at www.buildabear.com and www.friends2bmade.com.
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Game: Build-A-Bear (DS)
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Game: Build-A-Bear (DS)
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