CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Oct. 26, 2004-- THQÃ‚Â® Inc. (NASDAQ:THQI - News) and JAKKS Pacific, Inc. (NASDAQ:JAKK - News) today announced their newest World Wrestling EntertainmentÃ‚Â® (NYSE:WWE - News) licensed video game, "WWE(TM) SmackDown!(TM) Vs. RAW(TM)" for the PlayStationÃ‚Â® 2 computer entertainment system, is in the final steps of manufacturing and will begin shipping to retailers throughout North America on November 2, 2004.
"WWE SmackDown! Vs. RAW" will be the first WWE videogame to feature online play and authentic WWE Superstar voice over. Additionally, THQ and JAKKS Pacific announced that "WWE SmackDown! Vs. RAW" will be supported by a multi-million dollar marketing campaign including TV, print, online, exclusive in-program features during WWE programming and promotions with key retail partners.
"The 'SmackDown!' franchise is the best selling wrestling series of all-time and we're backing it with a comprehensive marketing campaign targeting both core wrestling fans and mass-market gamers alike," said Peter Dille, senior vice president of worldwide marketing, THQ. "We worked closely with the WWE creative team to insure that our TV creative delivers the action, attitude and excitement that fans expect from WWE programming."
"'WWE SmackDown! Vs. RAW' is a huge step forward for the franchise, said Nelo Lucich, vice president of interactive, JAKKS Pacific. "With the top superstars from both RAW and SmackDown!, in addition to online play, this game is sure to be a hit this holiday season."
For more information about "WWE SmackDown! Vs. RAW" for PlayStation 2, please visit www.thq.com.
About World Wrestling Entertainment, Inc.
World Wrestling Entertainment, Inc. (NYSE:WWE - News) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. Information on television ratings and community activities can be found at parents.wwe.com.
About JAKKS Pacific
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and leisure products. The product categories include: Action Figures, Arts & Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys and Dolls. The products are sold under various brand names including Flying ColorsÃ‚Â®, Play AlongÃ‚Â®, Road ChampsÃ‚Â®, RemcoÃ‚Â®, Child GuidanceÃ‚Â®, PentechÃ‚Â®, TrendmastersÃ‚Â®, ToymaxÃ‚Â®, FunnoodleÃ‚Â®, Go Fly a KiteÃ‚Â® and ColorWorkshop(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(TM) video games. For further information, visit www.jakkspacific.com.
THQÃ‚Â® Inc. (NASDAQ:THQI - News) is a leading, worldwide developer and publisher of interactive entertainment software for a variety of hardware platforms including PC CD-ROM, wireless devices, and those manufactured by Sony Computer Entertainment America Inc., Nintendo and Microsoft. The THQ web site is located at www.thq.com. THQ and the THQ logo are trademarks and/or registered trademarks of THQ Inc.
The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment, Inc. All other trademarks, product names, company names and logos cited herein are the property of their respective owners. All other trademarks, product names, company names and logos cited herein are the property of their respective owners.