Thq Signs Up to Philips amBX Revolution
Company: THQ
Redhill, United Kingdom - Philips today announced the arrival of ambient intelligence in adventure gaming with the signing of an agreement with THQ Inc. (NASDAQ: THQI) as an official amBX licensee, to deliver their eagerly-awaited Broken Sword: The Angel of Death, due to be published for PC in Summer 2006.

Created by Philips, amBX technology is a huge leap in the development of ambient intelligence and will revolutionise the gameplay experience by extending the gaming world out of the screen and into the real world. amBX will provide gamers with a full ‘sensory surround experience’ by empowering developers with the ability to use light, colour, sound and even air flow in the real world, during gameplay.

Blending a scripting language, software engine and architecture, the amBX platform has been designed to deliver all-new player experiences through enabled devices such as LED colour-controlled lights, active furniture, fans, heaters, audio and video, all placed strategically around a player’s room.

“With Philips’ amBX system we can create a Broken Sword game that is not only emotionally engaging but also a visual experience that is both dramatic and very unique,” said Mickey Torode, senior global brand manager, THQ Inc. “Philips has been extremely supportive not only with the development of the game, but also in providing THQ the resources and technology to demonstrate the game alongside the new technology for our key partners.”

Broken Sword: The Angel of Death is the fourth release in the award-winning adventure series from Revolution Software and Sumo and is the perfect vehicle to showcase the level and sophistication of ambient intelligence that amBX offers the adventure gaming market.

“Angel of Death is an ideal game to pioneer our agreement with THQ – innovative, and atmospheric with a strong narrative drive – but it really is just the beginning,” commented Jo Cooke, chief marketing officer for Philips amBX. “THQ’s profound understanding of the market and the strength in depth of its games portfolio will, I’m sure, enable the company to get some stunning results integrating amBX in its games.”

The potential of amBX doesn’t stop at adventure gaming and Philips is currently in the closing stages of agreements with a number of leading computer games developers, publishers and peripheral manufacturers regarding amBX-enabling games and devices.

About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at and THQ, THQ Wireless, and their respective logos are trademarks and/or registered trademarks of THQ Inc.

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.4 billion in 2005. With activities in the three interlocking domains of healthcare, lifestyle and technology and 158,000 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at
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