January 28, 2008 - THQ Wireless Inc., a subsidiary of THQ Inc. (NASDAQ: THQI), today announced that it has signed a worldwide agreement with Playboy Enterprises, Inc. (NYSE: PLA, PLAA) to exclusively develop Playboy-branded mobile games. The multi-year Playboy agreement covers the development and publishing rights to multiple Playboy-branded, lifestyle themed, non-nude mobile games featuring bikini-clad Playmates to be released worldwide. The first title, Playboy Games: Pool Party, is scheduled to launch in summer 2008.
â€œGiven the extensive appeal and popularity of the Playboy brand, mobile games based on this license are sure to provide a fun and entertaining experience,â€ said Adam Comiskey, vice president, international, THQ Wireless. â€œTHQ Wireless is ideally positioned to provide engaging games with the hallmark of the Playboy lifestyle.â€
â€œThe number of Playboy fans around the world has never been greater and that popularity is reflected in the growing sales of Playboy-branded products and services,â€ said Ed Lang, senior vice president of mobile, Playboy Media Group. â€Given the growth of the mobile industry, weâ€™re excited to join THQ Wireless in offering this next-generation form of entertainment to consumers."
Playboy Games: Pool Party will include a set of mini-games depicting animated, bikini-clad Playmates at the famous Playboy Mansion engaged in â€œpool party sportsâ€ including poolside water balloon fights, waterslide slaloms and aquatic mechanical bull riding. Developed by THQ Wireless internal studio Universomo, Playboy Games: Pool Party is based on actual events held at the Playboy Mansion and immortalized in the Playboy Home Entertainment DVD release, Playmate Playoffs, hosted by Chuck Woolery.