London, UK – October 14, 2013 – Ubisoft just launched “Skin a Car”, a unique EMEA (Europe, Middle East, Asia) community contest linked to its upcoming revolutionary online action-driving game The Crew. Fans are invited to demonstrate their car customization skills on a Mini Cooper S with a chance to actually see their creation featured in The Crew and to win goodies and limited editions of the game.
Participants are invited to register on The Crew’s website to create their own design for the Mini Cooper S. From colours and brushes to game stickers and even personal stickers (uploaded by the participant), the customization module specifically developed for the contest showcases the numerous car customization options to be available in The Crew. These designs are then shared on The Crew’s Facebook page and submitted to a vote by the fans. Top winning designs will be featured in The Crew when the game releases, early 2014.
The Crew propels gamers on a reckless ride through a massive open world version of the United States of America, brimming with exciting challenges and diverse terrain - from city to suburb, county to county, state to state, coast to summit. The Crew redefines the level of freedom players experience in a driving game by offering a playground of unprecedented scope in which any driving fantasy can be realized: street, dirt, cross-country, circuit….
To bring that vision to life, The Crew leverages the capabilities of new hardware to connect players online like never before. The Crew’s persistent online world is populated by other real human players, featuring any other car as a potential rival or ally, and naturally fostering both competition and cooperation among players. This living world provides a tailored experience to a new generation of gamers, as each player is given the choice to play by oneself, or to team up on-the-go with friends to accomplish collective challenges.
The Crew is developed for Xbox One®, the all-in-one entertainment system from Microsoft, Sony’s Playstation® 4 computer entertainment system and PC.
More information about The Crew and the “Skin A Car” contest on http://thecrew-game.ubi.com
Ubisoft is a leading producer, publisher, and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified lineup of products and partnerships. Ubisoft has offices in 29 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2012-13 fiscal year Ubisoft generated sales of €1,256 million. To learn more, please visit www.ubisoftgroup.com.
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