Ubisoft® Unveils the Nosulus Rift® Experience for South Park™: The Fractured but Whole™
Company: Ubisoft
COLOGNE, Germany – August 17, 2016 – Today, Ubisoft announced the Nosulus Rift, a unique experience exclusively compatible with the South Park: The Fractured But Whole video game. This device, only available during conventions and not for sale, takes virtual reality to a whole new level by allowing players to enjoy South Park: The Fractured But Whole in the most immersive way possible. A new perception through a sense that has never been tickled in gaming before, the sense of smell. To smell what exactly? Farts, obviously.

As in South Park™: The Stick Of Truth™, farts will be again the most powerful weapon players will be able to handle in its direct sequel, South Park: The Fractured But Whole. Through uniquely-produced technology, the Nosulus Rift odor virtual reality mask will deliver the right smell each time the player makes use of his nefarious powers.

The Nosulus Rift is developed by Productman, the Buzzman entity dedicated to the creation of products or services, with the assistance of various experts, including the famous French perfume specialist Isabelle Ferrand. The fully functional mask makes use of sensors activated through inaudible soundwaves from the in-game fart sound to trigger the odor’s puff. Each time the sensors are activated, a smell will be released meticulously and without mercy.

“We are very happy that the first Productman realization has been done along with Ubisoft by creating a product that opens new possibilities for virtual reality” said Georges Mohammed-Chérif, Buzzman and Productman CEO.

"When working on a franchise such as South Park™, finding new, irreverent and original ideas to showcase the game to the players is key” stated Guillaume Carmona, VP Marketing at Ubisoft EMEA. “With the creation of the Nosulus Rift along with Productman, we had the possibility to push the boundaries of traditional communication campaigns, creating a device purely out of the ordinary, to say the least”.

Enriching the South Park: The Fractured But Whole player’s experience in a new way, the Nosulus Rift will be world premiered at Gamescom, from August 17 to 21, 2016. Fans can come visit our booth for a chance to experience it. The Nosulus Rift will also be available in a selection of events worldwide prior to the game’s launch, including PAX West in Seattle, WA from September 2 to 5, 2016.

South Park: The Fractured But Whole will be available on December 6th, 2016 as a digital download and at retailers on Xbox One, PlayStation® 4 computer entertainment system and Windows PC.

For more information on the Nosulus Rift, please visit: http://nosulusrift.ubisoft.com/

More information on South Park is available at http://southpark.ubisoft.com/

About Ubisoft
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Watch_Dogs, Tom Clancy’s video game series, Rayman and Far Cry. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2015-16 fiscal year Ubisoft generated sales of €1,394 million. To learn more, please visit www.ubisoftgroup.com

BUZZMAN, voted «Best International Small Agency of the Year award in 2011» by Ad Age and «Agency of the year» at the Cristal Festival, is an independent advertising agency creating innovative concepts that go beyond traditional advertising. Winning for several consecutive years at Cannes, BUZZMAN is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING, Ikea, Ouibus (SNCF), Meetic, MONDELEZ (Milka, Tassimo & Belvita), Brandt, Huawei, BIC (Tipp-Ex), NRJ Mobile, Heetch, Banque Populaire, Canal Play, Moët & Chandon.

Productman is an entity of Buzzman dedicated to the creation of products or services intended to be commercialized, which goal is to accompany its clients throughout this delicate journey between technology, brand’s DNA and emergent consumptions.

© 2014–2016 South Park Digital Studios LLC. All Rights Reserved. South Park and all elements thereof © 2014–2016 Comedy Partners. All Rights Reserved. Comedy Central, South Park and all related titles, logos, and characters are trademarks of Comedy Partners. Game software © 2014–2016 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. South Park: The Stick of Truth developed by Obsidian Entertainment, Inc. Game Engine and other technology © 2014 Obsidian Entertainment, Inc. All Rights Reserved. Obsidian and the Obsidian Entertainment logo are trademarks and/or registered trademarks of Obsidian Entertainment, Inc. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.
Rift is a trademark of Oculus VR, LLC.