Playboy: The Mansion Soundtrack Announced
Company: Ubisoft
SCOTTSDALE, AZ - DECEMBER 16, 2004 - Hip Interactive's (TSX:HP) wholly-owned subsidiary, ARUSH Publishing, in conjunction with Groove Games, today announced that the highly anticipated multi-platform video game release, "Playboy: The Mansion," will feature a diverse soundtrack including music from more than 40 artists. Players can select from eight different stations ranging from hip-hop to rock to house music, setting the mood at their virtual "Playboy Mansion." Developed by Cyberlore Studios for the PlayStation(R)2 computer entertainment system, the Xbox(R) video game system from Microsoft and PC systems, "Playboy: The Mansion" is rated M for Mature by the ESRB, and is slated to launch in January 2005.

Emerging bands such as Start Trouble, The Wylde Bunch, The Rosenbergs, Aquavibe and Sugarcult have songs featured in "Playboy: The Mansion," as well as established artists including Petey Pablo, Felix Da House Cat, All-American Rejects and Sander Kleinenberg. In the game, players can purchase stereos and select music for different areas of the virtual Playboy Mansion. The soundtrack not only will allow players to customize their experience, but also serves a gameplay purpose by entertaining guests, and in turn, keeping the party going.

"With 'Playboy: The Mansion,' you can create the ultimate virtual party, and as the best hosts like Hef know, a party isn't a party without great music,"
said Jim Perkins, president of ARUSH Publishing. "We're thrilled to showcase music from amazing up-and-coming artists, and think there is something for everyone, with rock, punk, hip-hop, and even flamenco music available on your Playboy Mansion's radio."

Songs from the game's INgrooves radio station, which features dance and house music, will be featured on a CD release mixed by DJ Felix Da House Cat, and released in retail stores and on the Internet in January 2005.

Artists Featured in "Playboy: The Mansion" Include:

Petey Pablo; All-American Rejects; Sugarcult; The Rosenbergs; Start Trouble; Wylde Bunch; Aquavibe; Felix Da House Cat; Sander Kleinenberg, featuring Miss Bunty; Swollen Members; J. Boogie's Dubtronic Science; F.I.L.T.H.E.E. Immigrants; Armand Van Helden; Autopilot; Blue Van; Bob Berg; DJ Sneak; Dolla Skills; Eastern Sun and John Kelly; DJ Excess; Imperial Assassins, featuring Judge D; Jimmy Bruno; Jimmy Grand; Joey DeFrancesco; Like Minds; Matthew Skutnik; Michael Tello; Out, Out; People Under The Stairs; Poncho Sanchez; Prince Charming; Ray Roc; Reflekt, featuring Deline Bass; Silvertide; Simply Jeff; Sweatshop Union; The Moontrane Conductors; Toadstyle; Tony C And The Truth; Tricia Muldrow; and Young Rome.

To download a sample track from the "Playboy: The Mansion" soundtrack, please visit
http://www.playhef.com/downloads/Aquavibe_4AM.mp3

About Playboy Enterprises, Inc.
Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world;
operates Playboy and Spice television networks and distributes programming via home video and DVD globally; licenses the Playboy and Spice trademarks internationally for a range of consumer products and services; and operates Playboy.com, a leading men's lifestyle and entertainment Web site.

About Cyberlore Studios
Based in Northampton, Massachusetts, Cyberlore Studios, Inc. has been creating great, award-winning games for over a decade. Cyberlore's mission is to create games that focus on providing fun and innovative play. The company also values its employees, offering them an open, healthy and fun workplace along with great benefits. For more information about Cyberlore Studios and their games, please visit their website at www.cyberlore.com.

About Groove Games
Headquartered in Toronto, Canada, Groove Games is a global publisher of interactive entertainment software. Groove partners with leading developers to deliver great games for avid gamers everywhere. Currently Groove is publishing Digital Extremes' cutting-edge new first-person action game, "Pariah" as well as co-publishing the highly anticipated multi-platform game, "Playboy: The Mansion." For more information visit www.groovegames.com.

About ARUSH Publishing
Based in Scottsdale, Ariz., ARUSH Publishing, a wholly owned subsidiary of Hip Interactive Corp., is a worldwide publisher of interactive entertainment
software for personal computers and advanced entertainment consoles. ARUSH publishes PC and console video games for sale in retail outlets and on the Internet. The Company's current projects include Playboy: The Mansion(tm) and Fear Factor: Unleashed(tm). For more information, please visit
www.ArushGames.com.

About Hip Interactive
Hip Interactive (www.hipinteractive.com) is a leading provider of electronic entertainment products, including PC and video games, movies, video arcade
games, and proprietary games, branded as Hip Games(tm), and accessories, branded as Hip Gear(tm). The Company distributes all first party products, including Sony, Microsoft and Nintendo hardware, software and accessories, as well as third party licensed video game software. With offices across North America and in Europe, Hip uses its distribution business to leverage into higher margin, higher growth areas of the electronic entertainment industry, such as licensing, publishing and its proprietary games and accessories. Hip Interactive trades on The Toronto Stock Exchange under the trading symbol "HP".

About Xbox
Xbox (http://www.xbox.com) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment
experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new tagline, "it's good to play together," captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in North America, Europe and Australia.

Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.
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Title: Playboy The Mansion (Multi-Platform)
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