SAN FRANCISCO – February 8, 2005 – Today, Ubisoft, one of the world’s largest videogame publishers, announced that it has signed a licensing agreement with DIC Entertainment, a leading children’s entertainment company, to create videogames based on the new Trollz. The new Trollz are a stylish group of teen friends that grow up in a spectacular world of gnomes, ogres, dragons and magic. The exclusive, worldwide agreement includes interactive games based on the tween entertainment and lifestyle property for all existing game formats.
In Fall 2005, DIC and partners will simultaneously roll out the unique Trollz merchandise and entertainment program that merges fashion, magic and high-tech communication. The videogames, which target the 6 to 12-year-old girl demographic, will incorporate all three elements. The fantasy universe of the Trollz will come to life and showcase the different magical talents, styles and personalities of the characters, as well as the friendship which binds them together. An initial game for handheld consoles is planned for late this year, with other formats to follow. Additionally, DIC will launch an online Web community in April 2005.
With this licensing win, Ubisoft joins the list of companies such as Scholastic (publishing), Hasbro (toys), Warner Bros. (home entertainment) and One World Interactive (mobile) in investing in the revamped brand’s 2005 U.S. launch. The Trollz’ international debut is scheduled for 2006.
“The Trollz are back with a hair-style vengeance,” said Laurent Detoc, president of Ubisoft North America. “We are excited to be able to bring these characters to life and allow girls to interact with them in a videogame.”
“We are delighted to be working with Ubisoft as our videogame partner for Trollz,” stated Nancy Fowler, senior vice president of Worldwide Consumer Products at DIC. “Our licensilicensing program is now complete and well-rounded to offer tween girls everything they want in terms of fashionable and interactive merchandise capturing the essence of the Trollz brand. We’re thrilled to make this announcement.”
For more information on Trollz, please visit www.trollz.com.
Used under license from DIC Entertainment. Trollz is a trademark of DIC Entertainment under license from DAM.
All other trademarks are the property of their respective owners.
About DIC Entertainment:
DIC Entertainment, a leading children’s entertainment company, is a full-service studio dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC has distinguished itself by building one of the largest libraries of U.S. animation with more than 3,200 half-hours of renowned programming. DIC is headquartered in Burbank, California with international offices in New York, Paris, London and Cologne. More information can be found at www.dicentertainment.com.
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide. Ubisoft is the fastest growing company in the videogame industry and has grown considerably through its strong and diversified line-up of products and partnerships. Ubisoft has offices in 21 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge videogame titles to consumers. Ubisoft generated revenue of € 508 million for the 2003–2004 fiscal year, an increase of 22.5 percent over the previous fiscal year at constant exchange rates. To learn more please visit www.ubisoftgroup.com.