SAN FRANCISCO – July 15, 2008 – Today Ubisoft announced that it has partnered with FremantleMedia Enterprises (FME) to publish THE PRICE IS RIGHT(TM) for the Wii(TM) home video game system from Nintendo, the Nintendo DS(TM) system, PC, and Mac®. Developed by Ludia and FremantleMedia Enterprises (FME), The Price is Right video game is based on the longest running game show in television history, now in its 35th season. Like the contestants on the game show, players will be able to bid on products, play the famous pricing games, and spin the Big Wheel for the chance to win prizes in the Showcase Showdown.
In conjunction with the video game launch, Ubisoft has also created THE PRICE IS RIGHT video game website www.thepriceisrightvideogame.com, so website visitors can sample the video game before it is available at retail stores. Visitors can also play "Punch-A-Bunch” online for the chance to win prizes such as a Wii prize pack and official merchandise. The winner of the grand prize will play "Plinko” at THE PRICE IS RIGHT LIVE! show in Las Vegas for up to $5,000. More games will be available soon for website visitors to play.
THE PRICE IS RIGHT video game will feature a single- and multiplayer mode for up to four players. Many of the classic pricing challenges that viewers have known and loved for generations, such as "Plinko,” "Three Strikes,” "Hole in One,” and "Cliffhanger,” will also be in the game. The Wii version will have specialized controls that allow players to spin the Big Wheel, putt through "Hole In One,” or take a swing at "Punch-A-Bunch.” The voice of announcer Rich Fields, actual sounds and music from the show, and classic video footage will ensure an authentic experience for players.
THE PRICE IS RIGHT video game will be available in North America September 2008.
About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 27 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year Ubisoft generated sales of 928 million euros. To learn more, please visit www.ubisoftgroup.com.
About FremantleMedia
FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment. It is a division of FremantleMedia, one of the largest international creators and producers of entertainment brands in the world with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 countries worldwide. FremantleMedia is a subsidiary of RTL Group, Europe's largest television and radio broadcast company, which is 90% owned by Bertelsmann AG, an integrated media and entertainment company that commands leading positions in the world's media markets. For further information, visit http://www.fremantlemedia.com.
About The Price Is Right
THE PRICE IS RIGHT, with host Drew Carey, is the longest-running game show in television history. In 2007, it won the Daytime Emmy Award for Outstanding Game/Audience Participation Show. Produced by FremantleMedia North America, THE PRICE IS RIGHT is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network.
About Ludia
Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Ludia's innovative and high-quality product portfolio consists of original and branded properties, including American Idol®, The Price Is Right(TM) and Hell's Kitchen(TM). Based in Montreal, Canada and founded by experienced industry players, Ludia completed its first round of financing from private investors last year.