A leading creator, publisher and distributor of video games, Ubisoft has grown considerably over the past two decades as a result of our strategy centered on the creation of strong brands, in-house development, and a vast global distribution network. This has allowed us to not only produce innovative, high-quality titles but also acquire an in-depth knowledge of our consumers and their expectations.
Strong brands play a pivotal role in Ubisoft’s strategy, ensuring the group's recurrent revenue and long-term financial health. Ubisoft is fortunate enough to have a portfolio of 13 multimillion unit-selling brands that today represent approximately two-thirds of its annual turnover. The company furthermore plans to create three new brands every two years, expanding its catalogue to new market segments.
Hollywood movie and TV licenses have reinforced our strategy of brand creation. Our licensing agreements with major actors in the entertainment industry result in interactive games based on popular franchises and blockbuster movies. Thanks to resounding successes, such as Peter Jackson's King Kong: The Official Game of the Movie, Ubisoft has pushed back the genre's limits in terms of quality and innovation so that we are now one of tinsel town's choice partners.
IN HOUSE DEVELOPMENT
From the start, Ubisoft decided to bet on internal development. In 20 years, this strategic decision has paid off, and is proving crucial in the new transition period towards next-gen consoles. While numerous competitors prefer to externalize their game development to face this challenge, we remain convinced that our incredible creative teams and 17 studios will be key to a successful transition.
Over 3,330 creative talents in our studios – united in their desire to innovate – form the second biggest internal development force in the world. In order to build and develop the skills of these teams, Ubisoft promotes continuous professional training and international mobility thereby giving teams the necessary tools to excel in their fields. The Ubisoft Campus, set up both for future industry talents and available for existing teams, is one of the pillars of this strategy.
A VAST DISTRIBUTION NETWORK
Ubisoft’s strategy is also based on its worldwide distribution network, a structure made up of experienced multi-cultural teams motivated by promoting and selling high quality games. With subsidiaries based in 23 countries, game distribution in more than 50 countries and localization in more than 20 languages, Ubisoft has a powerful, wide-reaching business network rare among publishers on any continent. Its market and consumer knowledge allows it to anticipate trends and reach players in the best possible way.
Thanks to this network’s strength and the reputation of its teams, Ubisoft has established valued commercial relationships with many major editors. Our resources allow us to launch must-have titles simultaneously in Europe and the US in record time once the games have been released in their home market. That is how we’ve managed to become a key partner for many Japanese editors in the West.