The Incredible Hulk Smashes into a Powerful New Action/Adventure Game Based on Marvel's Legendary Hero
Company: V.U.G.
LOS ANGELES (December 17, 2004) – Vivendi Universal Games (VU Games) today announced the development of The Incredible HulkTM for the PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft and Nintendo GameCubeTM. Developed by Radical Games, creators of the critically-acclaimed The Simpsons: Hit & RunTM, the new action/adventure game will feature the ultimate in destructible environments, an awesome Hulk-powered ability to weaponize any object and a massive free-roaming, fully interactive world.

"Our collaboration with Marvel on The Incredible Hulk will give gamers the opportunity to play as one of the most powerful and exciting characters to ever exist," said Michael Pole, EVP, Worldwide Studios, VU Games. "The Incredible Hulk will deliver unlimited power and freedom immersed in an authentic world that will engage Hulk fans and core gamers."

"We are very excited to have Radical developing this new Hulk title, continuing another blockbuster Marvel game franchise," said Ames Kirshen, Director Of Video Game Development at Marvel Enterprises. "Vivendi Universal Games and Radical are creating an interactive world where the player will have all of the freedoms and larger than life abilities of the Hulk in enormous and interactive 'sandbox' environments which really capture the essence of the character."

In The Incredible Hulk, players can jump anywhere, climb anything and smash everything -- even destroy entire buildings -- as the Hulk, the strongest hero there is! Gamers will create their own Hulk-powered weapons from anything they can rip out of the environment, unlock new moves to battle huge enemies in epic boss fights and experience deep and varied game elements by exploring free-roaming non-mission and side mission gameplay.

Based on The Incredible Hulk character franchise from Marvel Enterprises, this action-packed game is brought to life through a compelling storyline written by Eisner Award-winning comic book writer Paul Jenkins (Hulk, Spider-Man) and high-quality original art created by signature comic artist Bryan Hitch (The Ultimates), providing an unprecedented integration with The Incredible Hulk universe.

The Incredible Hulk will be available at retail in Summer 2005.

About Xbox
Xbox (http://www.xbox.com) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new tagline, "it's good to play together," captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in North America, Asia, Europe and Australia.

About Marvel Enterprises, Inc.
With a library of over 5,000 proprietary characters, Marvel Enterprises, Inc. (NYSE: MVL) is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused in three areas: entertainment (Marvel Studios) and licensing, comic book publishing and toys (Toy Biz). Marvel facilitates the creation of entertainment projects, including feature films, DVD/home video, video games and television based on its characters and also licenses its characters for use in a wide range of consumer products and services including apparel, collectibles, snack foods and promotions. Marvel's characters and plot lines are created by its publishing segment that continues to expand its leadership position in the U.S. and worldwide while also serving as an invaluable source of intellectual property.

About Radical Games
Radical Games is one of North America's leading developers of interactive entertainment. Founded in 1991 and headquartered in Vancouver, British Columbia, Radical's 200+ employees have created top-selling entertainment products for the industry's most powerful publishers, such as Vivendi Universal Games, Fox Interactive, and Microsoft. High-grossing titles include Simpsons Hit and Run, Simpsons Road Rage, The Hulk, and Independence Day. Committed to bringing creativity, imagination and passion to every aspect of business, the company maintains an in-house Research and Development team run by industry leaders in 3D graphics and real time technology.

Radical's CEO is the Chairman of New Media BC, and in 2001, was named Earnst and Young's Media and Entertainment Entrepreneur of the Year. In 2004 Radical was recognized as one of British Columbia's top 3 employers. The company is a member of the BC Advanced Systems Institute, New Media BC, and the Vancouver Board of Trade. For more information about Radical, visit the company's web site at www.radical.ca.

About Vivendi Universal Games
Headquartered in Los Angeles, VU Games is a leading global developer, publisher and distributor of multi-platform interactive entertainment. Its development studios and publishing labels include Blizzard Entertainment, Sierra Entertainment, Fox Interactive and Massive Entertainment. VU Games' library of over 700 titles features properties such as Warcraft®, StarCraft®, Diablo® and World of Warcraft® from Blizzard Entertainment®; Crash Bandicoot®, Spyro The DragonTM, Empire Earth®, Leisure Suit LarryTM, Ground Control® and Tribes®.

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"The Incredible Hulk" interactive game © 2004 Universal Interactive, Inc. All rights Reserved. Marvel, The Incredible Hulk, and all related characters and the distinctive likenesses thereof are trademarks of Marvel Characters, Inc., and are used with permission. © 2004 Marvel Characters, Inc. www.marvel.com. Published and distributed by Vivendi Universal Games, Inc. Vivendi Universal Games and the Vivendi Universal Games Logo are trademarks of Vivendi Universal Games, Inc. The Simpsons TM and © 2003 Twentieth Century Fox Film Corporation. All Rights Reserved. Fox Interactive, The Simpsons, The Simpsons Hit and Run and their associated logos are registered trademarks or trademarks of Twentieth Century Fox Film Corporation. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries. TM, ® and Nintendo GameCube are trademarks of Nintendo. © 2001 Nintendo.
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Game: The Incredible Hulk (Xbox)
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