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Virgin Play Acquires the Rights to Produce and Distribute the Videogame for Imira Entertainment´s Lola & Virginia
Company: Virgin PLAY
Date: 12 Mar 2008
Madrid, March 11, 2008- Virgin PLAY and Imira Entertainment have recently signed a contract in which the Spanish videogame distributor and editor obtain the rights to produce and distribute the Lola & Virginia licensed videogame. The game is being developed for the Nintendo DS platform, and will be available fall 2008.
Lola & Virginia is an internationally known license, shown in over 90 countries around the world. The videogame will also be available worldwide by Virgin PLAY and its affiliates.
The series is about Lola, a 12 year old girl who lives in your regular neighbourhood, has to take care of her 2 bratty little brothers, dress with hand-me-down and second-hand clothing and put up with her friends who are a bit on the nutty side. However, she takes it all in stride, feels like the Queen of the hill, that is, until Virginia comes along. Virginia has everything that Lola doesn’t, looks, brains, boys, money and parents who let her do whatever she wants. Envy is a bad thing and the relationship between the two girls quickly develops into a series of strategies, alliances and competitions. Lola is a good girl, but she´s no angel!
The videogame will be in line with the original series and the player will have to help Lola in overcoming Virginia.
Lola & Virginia, the witty animated series aimed at 6-12 year olds, is full of humor. Stories are inspired by the daily life of kids of this age group. They are close to their concerns, and the themes vary greatly: fashion, first loves, detective stories, sports, the arts, peer pressure and competition. But most important, all of the stories are character driven, the key for kids identifying with the show.
Mar Gaya, International Merchandising Manager Imira Entertainment, said: “We are delighted to have signed this worldwide deal with Virgin PLAY. With the Nintendo DS platform, LOLA & VIRGINIA already counts on several licenses adapted to new technologies thanks to the high definition and easy adaptation of the license for videogames, mobile phones and the like.”
Paco Encinas, General Director of Virgin PLAY, adds “Its great to count on Imira Entertainment for this joint project. We have put a lot of hard work and hopes into it and are sure that it will be a great success and open doors to new projects with Imira in the future. ”
The series Lola & Virginia is currently aired in the United States, Latin America, Asia, Europe and the Mid-East. For more information on TV channels and show times please visit: www.lolavirginia.com.
About Imira Entertainment:
Barcelona and Madrid based Imira Entertainment www.imiraentertainment.com (formerly Icon Animation) is a producer and distributor of top quality youth programs. It creates innovative content for kids with strong editorial lines, and a universal appeal. Its productions incorporate the latest technologies (including HD) as properties are developed for cross media exploitation (TV, video, licensing, merchandising, mobile phones and publishing). Imira Entertainment distributes a catalogue of over 1500 half hours of premium kids programs, including animated feature films.
About Virgin PLAY:
Virgin Interactive España opened its doors in 1995 by the hand of Mariele Isidoro and Francisco Encinas as a subsidiary of the Virgin Interactive, owned by VIACOM. In May of 2002 Tim Chaney and Francisco Encinas lead a management buyout and renamed the company Virgin PLAY becoming the exclusive distributor in the Spanish and Portuguese markets for companies such as: Midway, Ignition (SNK), Koch Media and Koei just to name a few.
During this period, Virgin PLAY has become a leader in the videogame sector being responsible for launching franchises such as: Resident Evil, Command and Conquer, Driver and Baldur’s Gate and is also the first 100% Spanish publisher for consoles.
Virgin´s first publishing projects were Torrente 3, Dead & Furious and Final Armada. The company will add on to their catalogue with titles such as Donkey Xote, Snow x Racing, The Crusades and Real Madrid, which will be published under Virgins new brand: V2Play.
Virgin sells and distributes its products worldwide using local distributors as well as their own offices in Spain and Portugal. For more information: www.virginplay.es
Lola & Virginia is an internationally known license, shown in over 90 countries around the world. The videogame will also be available worldwide by Virgin PLAY and its affiliates.
The series is about Lola, a 12 year old girl who lives in your regular neighbourhood, has to take care of her 2 bratty little brothers, dress with hand-me-down and second-hand clothing and put up with her friends who are a bit on the nutty side. However, she takes it all in stride, feels like the Queen of the hill, that is, until Virginia comes along. Virginia has everything that Lola doesn’t, looks, brains, boys, money and parents who let her do whatever she wants. Envy is a bad thing and the relationship between the two girls quickly develops into a series of strategies, alliances and competitions. Lola is a good girl, but she´s no angel!
The videogame will be in line with the original series and the player will have to help Lola in overcoming Virginia.
Lola & Virginia, the witty animated series aimed at 6-12 year olds, is full of humor. Stories are inspired by the daily life of kids of this age group. They are close to their concerns, and the themes vary greatly: fashion, first loves, detective stories, sports, the arts, peer pressure and competition. But most important, all of the stories are character driven, the key for kids identifying with the show.
Mar Gaya, International Merchandising Manager Imira Entertainment, said: “We are delighted to have signed this worldwide deal with Virgin PLAY. With the Nintendo DS platform, LOLA & VIRGINIA already counts on several licenses adapted to new technologies thanks to the high definition and easy adaptation of the license for videogames, mobile phones and the like.”
Paco Encinas, General Director of Virgin PLAY, adds “Its great to count on Imira Entertainment for this joint project. We have put a lot of hard work and hopes into it and are sure that it will be a great success and open doors to new projects with Imira in the future. ”
The series Lola & Virginia is currently aired in the United States, Latin America, Asia, Europe and the Mid-East. For more information on TV channels and show times please visit: www.lolavirginia.com.
About Imira Entertainment:
Barcelona and Madrid based Imira Entertainment www.imiraentertainment.com (formerly Icon Animation) is a producer and distributor of top quality youth programs. It creates innovative content for kids with strong editorial lines, and a universal appeal. Its productions incorporate the latest technologies (including HD) as properties are developed for cross media exploitation (TV, video, licensing, merchandising, mobile phones and publishing). Imira Entertainment distributes a catalogue of over 1500 half hours of premium kids programs, including animated feature films.
About Virgin PLAY:
Virgin Interactive España opened its doors in 1995 by the hand of Mariele Isidoro and Francisco Encinas as a subsidiary of the Virgin Interactive, owned by VIACOM. In May of 2002 Tim Chaney and Francisco Encinas lead a management buyout and renamed the company Virgin PLAY becoming the exclusive distributor in the Spanish and Portuguese markets for companies such as: Midway, Ignition (SNK), Koch Media and Koei just to name a few.
During this period, Virgin PLAY has become a leader in the videogame sector being responsible for launching franchises such as: Resident Evil, Command and Conquer, Driver and Baldur’s Gate and is also the first 100% Spanish publisher for consoles.
Virgin´s first publishing projects were Torrente 3, Dead & Furious and Final Armada. The company will add on to their catalogue with titles such as Donkey Xote, Snow x Racing, The Crusades and Real Madrid, which will be published under Virgins new brand: V2Play.
Virgin sells and distributes its products worldwide using local distributors as well as their own offices in Spain and Portugal. For more information: www.virginplay.es
Related Resources:
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Game: Lola & Virginia (DS)
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Game: Lola & Virginia (DS)
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