First Virtual Worlds Forum Europe Announces Expanded Line-Up
LONDON – October 2, 2007 – Virtual Worlds Forum Europe 2007 – Europe’s first major virtual world conference – announced its expanded line-up of 50 top industry speakers for the October 24-25 event in London, and a growing list of exhibitors. Workshops are scheduled for October 23 and 26.

VWF Europe is the meeting place for companies, brands, entertainment, media, IT, and anyone interested in forging partnerships for doing business in virtual worlds.

Speakers include keynotes from Paul Ledak, Vice President of Development, Digital Convergence, IBM and Lord Puttnam of Queensgate, and presentations from industry leaders including visionaries Dr. Richard Bartle, Raph Koster at AreaE, Jessica Mulligan at Sunflowers, Alice Taylor at Channel 4 Television, Rob Seaver at Vivox, and Thomas Bidaux at NCSoft, among many others.

“First year conferences in any discipline usually start very small, and grow significantly in years two and three, but the immediate popularity of VWF Europe has exceeded our expectations,” says Conference Director Sasha Frieze. “Key players in the virtual worlds space, including developers, analysts, and investors, have recognized the future of this rapidly expanding market in Europe, and have generously supported the show in enthusiastic numbers.”

The full Conference Program is available at and Conference goers may register online at

Frieze noted that 15 major exhibitors from five countries are on board including IBM, River Runs Red, and There, and that number is growing. Companies interested in exhibiting at VWF Europe can find details at

"IBM, as a founding sponsor, is investing in the Virtual Worlds Forum because of its leadership position as the first virtual worlds conference in Europe, and for the importance of cultivating a collaborative virtual world community," said Paul Ledak, Vice President of Development, Digital Convergence, IBM. “As the 3D Internet evolves, we will see a transformation in how businesses use these environments to realize business value. The Virtual Worlds Forum will be an excellent venue to collaborate with the community and discuss shaping the future of virtual worlds."

“When we received an invitation to speak to VWF Europe, we were thrilled not only for the opportunity to participate in the only virtual worlds conference in Europe, but flattered to be the only integrated voice communications provider to be invited, which speaks directly to our experience in the market," says Jennifer Frkanec-Almeida, Director of Marketing at Vivox. “VWF Europe’s instant popularity is clearly the result of a well thought-out programme that addresses the needs and innovations of this dynamic market. We are looking forward to being in London and participating.”

Workshops include Virtual Worlds 101 on October 23rd, Enterprise Virtual Worlds on October 24th, Risk, Reputation, and Virtual Worlds on October 26th.

For additional information, visit
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