First Ever Dungeons & Dragons Free-to-Play Mobile Game, Arena of War, Now Available Exclusively for iPhone, iPad & iPod touch
SAN FRANCISCO – October 17, 2013 – DeNA and Wizards of the Coast announced today that Arena of War, the first ever free-to-play Dungeons & Dragons mobile game, is now available exclusively for iPhone, iPad and iPod touch.

Arena of War is a thrilling, turn-based, 3D, battle-RPG mobile game that sends players on perilous quests through the Forgotten Realms. As a proven fearless champion, the player is called upon to fight for the gods of good during the Sundering, a historic event in the Realms that will reshape both heaven and earth and shift the balance of good and evil.

“Arena of War is an epic and imaginative experience and we could not be more honored to be partnering with Wizards of the Coast and Hasbro to launch the first ever free-to-play mobile Dungeons & Dragons game,” said Tiburcio De la Carcova, Head of DeNA's Vancouver and Santiago studios. “Our development team worked side-by-side with Wizards of the Coast to build a game both long-time fans of the leading RPG franchise and action-adventure game players new to the brand will enjoy playing.”

Players build an adventuring party to enlist on their quests in Arena of War. By inviting friends to join a questing party, players can vanquish enemies and take on tougher challenges and bosses together. Each quest provides heroes with a variety of challenges for which some players, depending on character class, will have an advantage. The arena itself is also dynamic, filled with deadly traps that can be used against a player’s enemy or result in their own demise.

“Wizards is committed to working with the best partners to bring great digital D&D experiences to our fans,” said Nathan Stewart, brand director for Dungeons & Dragons, Wizards of the Coast. “Arena of War creates a great mobile experience in the Forgotten Realms and pits players against our legendary monsters to fight for the Realms in the current Sundering storyline.”

The Arena of War App is available for free from the App Store on iPhone, iPad and iPod touch or at www.AppStore.com

Arena of War is coming to Android mobile devices soon. Players can pre-register and receive an email alert when the game is available for Android as well as upgrade their character by obtaining the free Ultra Rare Power CAUSE FEAR if they enter their email address on the game’s website: http://www.dndarenaofwar.com

Screenshots for Arena of War are available for download via the following link: http://moba.ge/DDassets

A video trailer for the game is available for you to view and imbed on your site via this link: http://youtu.be/WoVs_AgNwX8

About DeNA
DeNA (pronounced “D-N-A”) is a global leader of developing and operating mobile services including free-to-play games, the Mobage social games platform, e-commerce and other online offerings. Founded in 1999, DeNA is headquartered in Tokyo with offices and game development studios across the globe. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit: dena.com

About Wizards of the Coast
Wizards of the Coast LLC, a subsidiary of Hasbro, Inc. (NASDAQ:HAS), is the leader in entertaining the lifestyle gamer. Wizards' players and fans are members of a global community bound together by their love of both digital gaming and in-person play. The company brings to market a range of gaming experiences under powerful brand names such as MAGIC: THE GATHERING, DUNGEONS & DRAGONS, and KAIJUDO. Wizards is also a publisher of fantasy series fiction with numerous New York Times best-sellers. For more information about our world renowned brands, visit the Wizards of the Coast Web site at www.wizards.com.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

Dungeons & Dragons, Arena of War, D&D, Magic: The Gathering, and Forgotten Realms are trademarks of Wizards of the Coast LLC in the U.S.A. and other countries. Kaijudo is a trademark of Wizards of the Coast/Shogakukan/Mitsui-Kids. HASBRO is a registered trademark of Hasbro, Inc. All rights reserved.
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