Wurld Media Signs Agreement With Trymedia Systems to Add Video Games to Legal P2P Peer Impact
Company: Wurld Media
JULY 7, 2005 – SARATOGA SPRINGS, NY/SAN FRANCISCO, CA – Wurld Media and Trymedia Systems today announced an agreement to make legitimate downloadable video games available to try and buy over the legal peer-to-peer network, Peer Impact. The deal will give Wurld Media access to one of the world’s largest catalogs of downloadable PC games, enabled by Trymedia’s patented ActiveMARK(TM) digital rights management (DRM) technologies.

For the first time, consumers will be able to both legally download PC games and earn cash back for sharing them through Wurld Media’s Peer Impact network. Currently in beta testing, Peer Impact is expected to have games available for download in the coming weeks.

“Trymedia’s catalogue has something for every type of gamer, and this partnership moves us further towards the goal of being a one-stop-shop for legal digital entertainment downloads,” said Gregory Kerber, chairman and CEO of Wurld Media. “This is the first agreement that we have announced outside of the music industry, and it reflects our commitment to developing the most diverse catalogue of legal, digital content available online.”

Trymedia manages a catalogue of more than 1,000 downloadable PC game titles from developers around the globe. Titles span across genres from casual games like “Diner Dash” and “Rock and Roll Jeopardy,” to the action-filled “The Chronicles of Riddick: Escape from Butcher Bay” and fantasy role-playing games like “Warlords Battlecry III.” The majority of titles in the catalog are available for under $20. Trymedia’s ActiveMARK technology allows consumers to easily backup, play on multiple computers, and securely share their games. Most of Trymedia’s games are offered on a try-before-you-buy basis, providing consumers with a chance to test drive games before they commit to a purchase.

“Trymedia has successfully distributed legitimate games through peer-to-peer networks for several years. As the peer-to-peer market continues to evolve, we welcome new models like Peer Impact,” said Alex Torrubia, CEO of Trymedia Systems.

In 2002, Trymedia was the first company to post legitimate video games files on peer-to-peer networks. Today Trymedia’s vast distribution network provides legitimate downloadable game content across the Internet, including to major ISPs and portals here in the U.S. and in Europe.

The first legal peer-to-peer service to gain the support of all the major music labels, Peer Impact features a growing catalogue of pristine content. In
addition to music and video games, Wurld Media is working to add content in the areas of motion pictures and audio books. Peer Impact users can earn cash back by acting as paid redistributors of legal content purchased through the network. Members simply leave their computers on, and if they are used as a source of fulfillment for purchases through the network, they are reimbursed with credit towards future purchases.

About Wurld Media, Inc.
Wurld Media is the company behind several unique and innovative technology products, including BuyersPort Networks, LX Systems, Grow Hope and Peer Impact. Wurld Media has quickly become a leader in e-commerce with its technologies being implemented by such diverse organizations as the Elizabeth Glaser Pediatric AIDS Foundation and the United States Army. Founded in 1999, Wurld Media is a privately held company based in Saratoga Springs, New York. For more information about Wurld Media or its products and services, please visit www.wurldmedia.com.

About Trymedia Systems
Trymedia Systems is a provider of secure digital distribution services and the operator of the world’s largest distribution network for downloadable games. Trymedia’s ActiveMARK(TM) technology provides leading game publishers, portals and retailers with DRM (Digital Rights Management), eCommerce and distribution services to maximize their PC game sales. The company's game distribution network connects hundreds of publishers and Internet sites with millions of consumers worldwide, offering ActiveMARK-protected games for consumers to legitimately download, purchase, subscribe to and share. An Intel Digital Home Fund company, Trymedia is headquartered in San Francisco with offices in Europe. Please visit www.trymedia.com.
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