Brought to an exciting interactive platform, Nintendo DS, Allen Carr’s Easyway method will take on a whole new dimension. Players will be actively participating in the game’s content as they input the details of their smoking habits and even select their own Allen Carr’s Easyway coach to take them through the process of quitting.

Developed in conjunction with Allen Carr’s top experts, the game echoes the philosophy of Allen Carr’s Easyway method, enabling players to be entertained, challenged and to stop smoking at the same time.